I believe that the most important component of the human races evolution is the fact the we share our stories with each other. Other species on earth communicate through relatively complex sounds and teach by example. We on the other hand have very complex forms of speech and essentially teach by sharing our stories and pictures.
Think about this. We wouldn’t have complex communities with buildings and furniture, art, music, fancy food or clothing. As complex creatures as they are, we wouldn’t be much more developed than modern monkeys.
Your business also evolves and grows based on your experiences and you sharing your stories and images with the traveling public. The Cariboo Chilcotin Coast Tourism Association works all year round sharing images and stories about our region.
One of the key tactics we use to accomplish this is to work in partnership with Destination Canada, Destination BC and the Travel Media Industry. Together we look for, find and share stories and imagery to share with the travelers in BC’s top markets.
Throughout the year we assist various writers, photographers, TV show producers, bloggers, film makers, radio show hosts, content creators and influencers, by connecting them to stakeholders, communities and individuals who have interesting, educational and entertaining stories to share.
Last October the CCCTA met with over 50 professional story tellers in Calgary at GoMedia. We are in the process of following up with the travel writers and will let you know what they are looking for in the next Travel Media newsletter. We always welcome your unique stories and experiences. We brag regularly that it's our people and characters who set us apart. Unique experiences do the same.
Tip
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Not everyone is comfortable telling and sharing their story. What to do if you are one of these folks? Consider hiring someone who does have the ability to produce stories using words and visuals that feel genuine and authentic! It can be very affordable and the return on your investment can be priceless.
