Snapchat joins a growing list of companies placing their chips on visual search as a compelling user feature and monetization play. The question is who's best positioned? It’s a game that'll be won on product execution and audience. Snapchat could have both.
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AR is an extension to Google’s mission statement to “organize the world’s information.” But instead of a search box and typed queries, AR delivers information about an item, on that item. Analogous to its search index, this works towards a sort of Internet of places.
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One analogy for AR is a real-world MMO. Think: World of Warcraft, but less violent. We’re not there yet, but this is what the AR cloud could bring, a la multiplayer functionality and image persistence. This is the vision of Ubiquity 6 founder & CEO Anjney Midha.
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We project AR advertising to grow to $2.6 billion by 2022. This is dominated by display-oriented AR advertising in the near term (AR Lenses). But over time, search-based AR advertising (visual search), will gain share. What's driving it?
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There are several flavors of XR in retail, including AR-assisted shopping (consumer facing), and employee productivity and training (retailer-facing). Walmart is sinking its teeth into both, but its latest move involves the latter.
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What's driving XR adoption? What are installed bases? Revenue outlook? Usage patterns? ARtillry PRO answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge and saving time with a single launch point for XR intelligence.
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