2019 Fall Marketing Report

Seawolf Dining

PFD Campus Meal Plan Promo

For October, Seawolf Dining offered $20 off all the campus Meal Plans. We sold 10 plans. 6 to employees and 4 to students.

Seawolf Dining Eat Fleet The Eat Fleet has been a great success this semester. We now offer trucks 5 days a week at both Cuddy Quad and CPISB.

Proximity Text Messaging In October the new "SeawolfSavings" proximity text messaging program was launched. Offers like $5 off for subscribing has been successful and allows subscribers to get up to date information and special offers when in range of a sensor.

Respondents: 37% Freshmen 15.53% Sophomore 18.45% Junior 13.59% Senior 6.8% Staff 3.88% Faculty .97% other

Fall Survey Seawolf Dining held a successful fall survey with 103 respondents. That's the highest response Seawolf Dining has had in the past 4 years! This survey asks about nutrition, coffee, food quality, hours, customer service and locations. Every response received helps the management make changes and decisions that improve the food service program on campus.

Creekside Special Event - Halloween Halloween was magical this year with amazing food by Bridger, Chef Marnie & Lori  Creekside Eatery - Dinner 10/31/2019 4:30 pm - 7:30 pm

Seawolf Dining Cares

Donations & Support for UAA Events Special theme dinner and reduced price for Latin America Night in celebration of Hispanic Heritage Month. 1/2 Priced Hot Dog Package for 2500 military members and their families at the 2019 Armed Forces Classic at the Alaska Airlines Center. Comped labor, delivery and packaging for the Multicultural Center's Black Student Union Dialogue and Deliberation event (150 attendees). Sponsorship of 1/2 off catering for 50 attendees for UHDCS Staff and Faculty Mixer on 10/23/19. 300 Cookies for the Multicultural Center's Seawolf Success Academy event. Three gallons of soup delivered every Wednesday to feed students for free in the Multicultural Center.

Food Drive Seawolf Dining participated in the annual food drive for the UAA student food pantry. We collected a 23 gallon bin worth of cans and "just add water meals". In exchange for all donations, Seawolf Dining offered free 16 oz hot drinks.

Swipe Away Hunger Campaign The Swipe Away Hunger Campaign received 66 donated meals from students, staff and faculty in the month of September. These meals were provided to the UAA Health and Counseling Center for distribution to students in need.

Special Events

Oct. 16 Dinner

Oct. 31 Dinner

September. 27 Dinner

Seawolf Culinary Council The Culinary Council met in October and November and has determined it's focus will be the upcoming Cuddy renovation and survey results.

Breakfast - available everywhere all day Breakfast sandwiches are found at the Bear Necessities on Fridays and daily at all Seawolf Dining Cafes.

Kaladi Bros. Cafe - SSB Express - EIB Borealis Brew - ISB Daily Grind - LCH

Examples of way finding digital signage strategically placed on campus.

Seawolf Dining is on the UAA Mobile App! Seawolf Dining appears on the UAA Mobile App this year. Links take users to menus, hours, campus meal plan information and social media links.

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