The Panelist: Managing in a Crisis
We’ve helped more than 175 insurance defense law firms in 39 states with marketing and business development campaigns. If you are looking for ideas to manage and protect your defense practice in 2020, read the articles below and let's schedule a call to talk about how you can stay in touch with clients during the coronavirus pandemic.
Coronavirus Law Firm Marketing Plans
Strong communications between your law firm and your clients are particularly important during this COVID-19 pandemic. As a business owner myself and a law firm marketing consultant, I thought it might be helpful to suggest some guidelines on how to build an effective coronavirus communications marketing plan.

ABC – Always Be Communicating with Clients!

What: Start by reassuring clients that you remain open for business. Explain your emergency preparedness plans, including the extent to which attorneys are working from their business office or working from home. While many law firms have chosen to proactively push this information out to clients via an email newsletter, other law firms are simply posting news of their coronavirus plans on the “news” section of their website. Either approach is fine, depending on your preferences.

When: Start now, if you haven’t done so already, to publish your emergency response plan. It appears that the nation’s COVID-19 response will extend through April or beyond, so update your plan as needed.

How: E-newsletters like this are an ideal way to share news with clients and community members. Also take advantage of social media outlets, especially LinkedIn, and share news on your LinkedIn company page. 

This is just the beginning! Other coronavirus marketing initiatives include:

  • Share notices of court closures
  • Address cybersecurity concerns
  • Inform clients of availability for coronavirus-related claims defense
  • Have back up plans if attorneys become ill

Click on the link to read the full article, " Coronavirus Law Firm Marketing Plans."
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Margaret Grisdela

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We’ve helped 175 insurance defense law firms in 39 states launch business development campaigns. We make it our business to identify who you need to contact at insurance companies, corporations, and municipalities to be considered as outside defense counsel. Contact us to discuss a marketing communications campaign.