by Rachel Mouton, Charitable Organization Endowmen/GiveSmartOKC Coordinator
Believe it or not, #GivingTuesday is right around the corner! Annually celebrated the Tuesday after Thanksgiving, #GivingTuesday has become the largest single day of giving in the U.S. A recent article reported that in 2017, the total amount raised online on #GivingTuesday “increased by 50 percent, surpassing $300 million worldwide.”
This year, #GivingTuesday is slated for November 27. How can you prepare and get your organization in front of millions of online givers with credit cards in hand?
Use Your GiveSmartOKC Profile!
Thoroughly review your GiveSmartOKC profile for accuracy. Be sure to update verbiage to make your stories stand out. Add photos, videos and make sure all links are working in your ‘How to Give’ section.
Remember, GiveSmartOKC is an online virtual tour of your organization. To ensure your tour – or profile – stands out to potential donors, make sure your information is accurate, eye-catching and appealing to donors. Find more tips on how to enhance your profile below!
Once your profile is up to date, it’s time to publicize it! Share the #GivingTuesday/GiveSmartOKC badge below on social media, in an email or on your webpage. If you need directions on how to make this badge link directly to your GiveSmartOKC profile, please email me.
If you don’t have a GiveSmartOKC profile, it’s not too late! Just email me. I would love to help you join GiveSmartOKC just in time for #GivingTuesday.
Finally, be sure to create a plan for donor follow-up and retention, especially for those first-time donors. Proper acknowledgement, gratitude and follow-up is essential to promote your ‘new donor’ to a ‘reoccurring donor.’
Go ahead! Use your GiveSmartOKC profile to tell the world about your organization’s great work and help them envision how they can help on #GivingTuesday!
On #GivingTuesday, organizations gain an average of three to five more new donors than on a typical day.
And, according to a recent report, 15 percent of those new donors give again before the next #GivingTuesday! Find more tips and tools on how to improve your organization’s donor retention rate here.
Hot Off the Press: Our 2018 Annual Report
Thanks to you, the Oklahoma City Community Foundation has been a place where people come together to make a difference for nearly 50 years.
We are pleased to share our 2018 Annual Report highlighting our impact during Fiscal Year 2018 and sharing the stories of the generous individuals who have joined us on this journey.
Nonprofit Consulting with The Oklahoma Group
Applications are now open for central Oklahoma nonprofits to receive pro bono services from The Oklahoma Group, the University of Oklahoma's student-run nonprofit consulting group.
