November News -- Capitalizing on Market Research

Shugoll News: On the Record

Some businesses may underestimate the value of quality market research to identify solutions to their pain points and target their marketing efforts more effectively. However, these are just a few ways in which market research can help organizations - both large and small - improve products and services, increase sales, and connect with customers.

In Noteworthy News, we feature a recent article from MarTech Advisor that identifies three strategy gaps to avoid in your holiday marketing. We also take a look at the importance of building and keeping customer loyalty and how Generation Z could impact marketing strategies in the near future.

As always, please contact me if you have any questions about the work that we do at Shugoll Research.

~ Merrill Shugoll

Capitalizing on Market Research

At Shugoll Research, we are often asked "do market research and analytics really improve sales and corporate profits?" The answer is yes. In fact, the numerous benefits of market research go beyond just the economic, including taking the bias out of corporate decision-making and benchmarking success. Market research can be used successfully to:

Identify new potential customers
Solve business challenges
Vet business expansion
Identify new business opportunities
Better understand existing customers

Investing in market research can help provide leaders with the information they need to launch a new product or service and understand consumer preferences.

Click here to read the entire article.

Noteworthy News

3 Strategy Gaps to Avoid in Your 2018 Holiday Marketing

Overall, holiday retail marketing means high-volume messaging, deep discounting and forceful, last-minute direct-response ads. As consumers change their media and commerce behavior, marketers need to update their holiday strategies to close certain gaps.

Building and Keeping Customer Loyalty

Many businesses are missing out on building a loyal customer base. No matter which industry you are in, watching your fan base grow is one of the most exhilarating experiences an entrepreneur can enjoy. Loyal customers infect others with their enthusiasm and can be your most vocal marketers. Use these strategies to nurture them, reinforce their loyalty, and drive your business goals.

The 101 on Generation Z and How Marketing Will Adapt

Generation Z will account for 40% of all consumers by the year 2020 and they are changing the way companies look at marketing. It's extremely hard to capture the attention of Gen Z and it can be even harder to keep it! A recent article from Inc.com shares some tips to make sure your content is engaging and effective.

Shugoll Research Industry Experience:

Technology & Telecommunications

Located nearby Washington, DC’s technology corridor , Shugoll Research has extensive experience working with a host of technology providers. We have a proven track record of conducting strategic research with both consumer and business-to-business markets in virtually every technology sector, including wireless communications, cellular products and services, long distance and local telephone service, online and Internet-based products and services, and computer software and hardware-related products.

A large part of our business is answering critical questions and providing actionable direction. Click here to read some of the questions Shugoll Research has helped technology clients answer over the years.

Learn more about Shugoll's Industry Experience.