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October 2019
Monthly Newsletter
for the NAWBO San Francisco Bay Area Chapter
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Message from the President 
As November rolls in and kick starts the holiday season, it is a reminder of the time of the year to appreciate family, friends and our communities.
The challenges that we are all facing with the recent wildfires in North Bay and other regions of the Bay Area affecting our communities, friends and family have been unprecedented in size and in the amount of damage they inflicted. Wildfires are now considered "The New Abnormal" for the state of California. As a result, I wanted to take this time and bring to your attention some safety tips.
Please be mindful of air quality throughout the Bay Area. Air more than 100 AQI is deemed unhealthy for sensitive groups. As a result, it is recommended to avoid exercise outdoors and to run air purifiers indoors if possible.
Put together a plan by discussing these 3 questions with your family to start your emergency plan: How will I receive emergency alerts and warnings? What is my shelter plan? What is my evacuation route?
Stay Safe.
In service,
Nooshin Behroyan, NAWBO SFBA President 2019-2020
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Kiss Marketing Stress and Overwhelm Goodbye with a Few Powerful Steps
If you feel like you're spinning your wheels when it comes to marketing your business and you still aren't seeing the results you want, this post is for you.
 Marketing FOMO
As a fourth-generation entrepreneur who has worked with thousands of small businesses from around the world, I consistently see the same pattern. Small business owners, especially in the start-up phase, usually feel confident about the value of the service or product they offer - they know they're bringing something great to the table.
However, they're often unsure when it comes to their marketing decisions. They may research "marketing for a small business" and quickly find themselves overwhelmed by all of the options available. This lends itself to a "try everything and see if it works" approach because the business owner is scared to miss out on the "perfect solution."
That's why
, when our team works with a small business, we start with a foundation that will serve them for the life of their business. These are the questions we ask:
1. Who is your ideal customer?
The first thing we always
help our clients do is to identify who the best customer is for their business. While small business owners may think that everyone needs their product or service, the reality is that they're working with limited marketing budgets. Determining who your perfect customer is will help you focus your marketing efforts. This doesn't mean "leaving someone out" or "leaving money on the table." It means being strategic and focused with your marketing efforts, so you don't waste time and money.
Your ideal customer is the person who gets the best results from what you're offering in the shortest amount of time with the least amount of effort.
Look through your customer history and take note:
- What types of customers keep coming back?
- Who are the customers that give you rave reviews?
- Who in your network are your strongest advocates?
As you think about who those people are and what they have in common, you'll see patterns start to emerge. Even if on the surface these customers seem to be completely different, pay close attention to what they have in common. Maybe they're at a particular stage in life or perhaps they were prompted to invest in your solution because of similar circumstances. Those patterns are indicative of the types of people that respond best to what you're offering. This ideal customer will become the focal point of your marketing plan.
2. What problem do you solve for your customers?
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Member Spotlight for October
Antonia Van Becker - In the Present Moment
Self Health Institute
After years of working in Silicon Valley, Antonia wanted to work in line with her passion. She co-founded Self Health Institute with her husband, Greg Lee, to assist spiritual entrepreneurs and business owners get out of procrastination, self-doubt and limiting beliefs - so they can move quickly toward health, wealth and happiness. For 25 years they have worked as Master Healers with hundreds of clients, teaching and certifying many students in energetic healing. Their passion and mission is to bring the ability to heal your mind, body and spirit from past adverse events and trauma into everyone's personal toolkit. They have pivoted to an online forum so they can reach more people worldwide.
When Antonia and her husband first started their healing work, they had a mentor who taught them the work, had them apprentice for her, and then had them teach her two-year certification course. During that time, they also started their own healing business. Since then they have had many mentors - including a speaking mentor, a business strategist mentor, and a healing mentor. They firmly believe that in order to break out in a different way than you have before, you must have a guide in order to do it faster and with more ease and grace.
Antonia
heard about NAWBO from a business associate and attended a few meetings. She found out about NAWBO's great work for women in business and wanted to be a part of the movement. She also found wonderful opportunities for speaking and networking that helped her launch her new Signature Talk and online course. She would love to help more women entrepreneurs and business owners to connect with their inner wisdom so they can be strong and powerful in their business and life.
What is the best advice she received?
Be Here Now. Don't regret the past or stress about the future. Being in the present moment allows you to make conscious decisions that are the best for you - when you listen to your inner guidance. Detaching from anxiety and stress allows you to enjoy life and love and business more fully so that you can then give yourself to your business with all your energy and know how!
Fun Facts:
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Loves to sing, write songs and novels, and garden at her home at Hummingbird Farm in Northern CA.
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Animals and nature soothe her soul.
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Her grown kids and grandson help her appreciate time passing, the preciousness of every moment, and how cool it is that the sky is blue and that golden eagles fly in her backyard.
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Perennial favorites are Zuni Cafe on Market or Fringale (French Basque Bistro) South of Market.
However, we REALLY love to pick beans, squash and tomatoes from the garden and sit on the back deck and barbeque while sipping a glass of good red wine!
To contact Antonia, please
email her
or call her at 415-662-2559.
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SFBA Chapter Events: November Happy Hour 
Happy Hour Networking Event
Thursday, November 21, 2019 | 5:30 p.m. - 7:30 p.m.
Location TBD in San Francisco
Join us to find out more about NAWBO and the SFBA Chapter and how we can connect and support each other.
More information coming soon!
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Regional Chapter Events 
November Lunch & Learn
Giving Time for Gratitude
Wednesday, November 6, 2019 | 12:00 p.m.
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Events in the Bay Area
Most Admired CEOs
Thursday, November 7, 2019 | 5:30 p.m.
The Westin St. Francis San Francisco on Union Square
The San Francisco Business Times will recognize outstanding CEOs at this prestigious event honoring great leadership, vision and values.
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NAWBO Events & Partner News
Nominations Open: 2020 Enterprising Women of the Year Award
Enterprising Women Magazine has opened up nominations for the Class of 2020 Enterprising Women of the Year Awards. Go nominate yourself or share the information with another business! Honorees are judged in three areas: the nominee should be able to share three years of increasing revenues; exhibit leadership and community give-back at the local, state or national level; and demonstrate how she is mentoring or giving back to other women or girls. Nominations will close at midnight on November 18th.
 NAWBO Virtual Connect & Learn: 4 Tenents of Organizing
Thursday, November 14, 2019
5:00 p.m. - 6:00 p.m. EST
Presented by: Aly Luccari, NAWBO-Buffalo Niagara
Let go of their clutter, stress, and energy zappers. Be prepared for unique steps and perspectives.
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