CONTENT MARKETING: How sharable is the content you develop? Maybe you are missing a few of these tactics.
R ... Setting a goal does not always equate to telling you the key performance indicator.
R ... Engage in content strategies that may be changing. Audience tastes are always changing.
R ... Focus your thought-leadership content on prospects.
R ... The key element is not the platform, it's the audience and their informational needs.
R ... But when you are stuck in a rut, it might be your siloed platform approach.
R ... Infographics need to be a part of the content mix.
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PROGRAMMATIC: You should not expect to do the same things next year that you are doing now.
R ... The keys to choosing your programmatic partnerships remain the same.
R ... There will be fewer known audience members and it will cost a lot more to reach them.
R ... Or you could just buy directly from Apple.
R ... The ANA is hoping to bring transparency to the programmatic ad buying process.
R ... In the void of a single solution, third-party cookieless buyers are eyeing direct and premium buys.
R ... Maybe location targeting will rise to the occasion.
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SEARCH: The moment an SEO sales guy says he/she will trick Google on your behalf, run.
R ... So you have SEO mastered for your desktop site. How does it look for mobile?
R ... If you want to show up better in Google, maybe start by connecting with three key Google tools.
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EMAIL: Email is not discussed nearly enough in digital marketing circles, so you might think it plays less of a role. It's still a strong component. Here are some basics to get restarted.
R ... Your enewsletter has to cover these basics.
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ANALYTICS: What's the next level for your digital marketing analytics? Getting to actual business outcomes and conversions.
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DATA: Once you have the CDP set up properly (a huge task), are you now about to do your marketing and targeting work without bugging IT? Depends.
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VIDEO: If you want to show up well in YouTube, satisfy your audience.
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AUDIO: Here are a few marketing podcasts to inspire you in your podcasting work.
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DIGITAL MARKETING: It's so easy to focus on the bottom of the sales funnel but don't lose site of the top.
R ... Here are a few upcoming webinars and events to consider:
