Your ISBT Connection | April 1, 2021
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Data Key Communications has introduced low cost, high impact videos to help ISBT members deliver a message to the ISBT membership. Data Key can assist you in the preparation and delivery of a short (2-3 minute) video message where you can deliver a new product announcement, significant marketing launch, or introduce someone/something to the membership. For more information on these video offerings, click here. 
Featured News
ISBT Offering Sponsorship Opportunities for BevTech 2021!

In the past, ISBT has offered very limited sponsorship opportunities. Because of the financial realities resulting from the impact of the pandemic, combined with the Society's strategic decision to allow our supplier base to financially support our Society, we are now aggressively pursuing appropriate event sponsorships for this year. This may change in subsequent years.
 
Why sponsor BevTech 2021?
  • Support the Society 
  • Highlight your latest innovations and/or products 
  • Connect one-on-one with customers 
  • Distribute brochures and promotional materials
 
Click the button below to learn more about the various sponsorship options. If you have any questions or you're ready to sign up, please contact Don at the ISBT Office at office@isbt.com to make sure the sponsorship you want is still available. You’ll then be provided with the registration link. 
 
We look forward to your support!
BevTech 2021 Tuesday Program

BevTech has become the event of the year for the beverage industry! While BevTech 2021 has gone virtual, it still includes a great lineup of keynote speakers discussing timely topics, Technical Committee meetings, and an Expo.
 
The 2021 theme is Trends and Innovations in Challenging Times. Sessions will be held Tuesday, April 27 - Thursday, April 29 with a featured topic each day. Technical Committee meetings will take place Monday, May 3 - Thursday, May 13. 
 
The theme for Tuesday, April 27, is Trends.
What's America Drinking? U.S. Market Trends

Gary Hemphill (Managing Director of Research, Beverage Marketing Corporation)
Kombucha and the Fermented Beverages Trend

Hannah Crum (President, Kombucha Brewers International)
Impact of COVID to Fountain Foodservice

Brad Davis (Director of Applied Technologies, Lancer Corporation)
Enabling Traceability & Transparency with Technology

Neil Marshall (Managing Director, Guv Consulting International LLC)
Never Forget Lessons Learned in Crisis and How Do We Build on New Strategies for the "New Normal"

Cloeann Durham (Vice President of Quality, Coca Cola Consolidated, Inc.) and Jimmy Hassler (Director of Quality, Coca Cola Consolidated, Inc.)
The "Final Program" link includes bios, abstracts, and headshots for general sessions AND Technical Committee sessions, direct from the Whova agenda. Anyone can view the full agenda, and registered attendees can link through to Whova to begin building their own personal agenda.

All general session presentations will be available for registrants to view up to two weeks after BevTech ends. Technical Committee presentations will only be available "live"; registrants will not have access to them after the meeting. General session and Technical Committee presentations will include a Q&A with the speaker, so you don't want to miss this great content!
ISBT Welcomes BevTech Attendees and Exhibitors to Whova!

ISBT will once again be using Whova as our conference app. We think you’ll agree that Whova does a spectacular job of helping everyone network, create their own personal agendas, and learn more about the great lineup of speakers in the general sessions and Technical Committee meetings.

Attendees will be entered into Whova within the next couple of days, so watch for your invitation. As soon as you get it, you can either download the app or login to the Whova website to start browsing the exhibitor booths, connecting with other attendees, and setting up your own personal agenda as those sessions are added to the app.

Exhibitors should have already received an invitation to set up their booths. If you haven’t received yours, please let the ISBT Office know at office@isbt.com.

Please note that only registered attendees and exhibitors are given access to Whova, so register now for BevTech 2021!
Call for Papers - BevTech Asia Pacific

We are proud to confirm that the first BevTech Asia Pacific will be held virtually on November 10th,2021. The event will be virtual this year due to the current pandemic, but this will become an annual event. Don't miss out! Join us for the inaugural event and help spread the word about ISBT in the region.
 
Existing ISBT members: we need your help to spread the word to your counterparts and colleagues in Asia Pacific. Please encourage them to engage with us, present papers, and help grow the ISBT presence in Asia Pacific by joining the Society. Click the button below to learn more. 
Beverage Institute by ISBT®
PET: Resin, Preform, and Bottle Technology Course

PET bottles account for 67% of the containers used to package beverages globally. In this course you will find information on:
  • Manufacturing Resin to Preform to Bottle
  • Test Methods for Preforms and Bottles
  • Building Blocks and Process Chemistry
  • Properties of PET
  • Blow Molding
  • PET Bottle Recycling

Click here to register for the PET: Resin, Preform, and Bottle Technology Course.
Survey Result

The Packaging Seminar scored a rating for value of 4.8 out of 5.0!
 
What are people saying about the Beverage Institute?

Technical Service Manager for a major brand: “The Packaging Seminar was great for my team. Being online, I was able to get plant people to attend who normally can’t travel to a seminar.” Click here to sign up for the PET: Resin, Preform, and Bottle Technology Course.
Committee Profile
Water Quality and Treatment Technical Committee
 
The Water Quality and Treatment Technical Committee strives to promote continuous improvement of water processes for the beverage industry. We achieve this by:
 
  • Providing a forum for sharing ideas, experiences, and best practices
  • Reviewing unique processes, providing regulatory and microbiological updates and educational guidelines
  • Identifying innovative technologies that overcome current and future global challenges in water and wastewater management
  • Facilitating pertinent, expert guest speakers for the annual convention, adding important value to the entire meeting
 
Our committee/sub-committee members bring a wealth of expertise and knowledge to this forum and are focused on extending the state of the art in water quality and treatment. Jointly, our goal is to keep ISBT members up-to-date with the new developments necessary to manage their production facilities safely and efficiently.
 
Click the button below for more information about the Water Quality and Treatment Technical Committee, including a list of officers, current activities, and more.
Water Quality and Treatment Technical Committee Chair Sanjay Srivatsa, Solecta Membranes LLC 
Welcome, New Members!
ISBT is proud to announce we have gained 10 new members since March 15. Please join us in welcoming them to the association! (To view the complete list of new members, click the button below.) For information about joining ISBT, click Join ISBT below.
Industry News
*If you have news (i.e., new hires, personnel promotions, facility changes, etc.) that you would like to see mentioned in the ISBT Connection, please email steveg@datakey.org. The deadline for submission for the next issue of the ISBT Connection is April 12.
Peeps-flavored Pepsi is a thing, but you have to be a winner to try it - You can’t buy ‘Pepsi x Peeps’ on store shelves: If you want to try it, you have to enter a sweepstakes.

Coke Rewrites History in 'Unbelievable' March Madness Ads - Remember the frenzied finish to the 1983 NCAA men's basketball championship game, when victorious North Caroline State center Cozell McQueen perched atop the hoop with a bottle of Cherry-Vanilla Coke, and brand signage, as the crowd went wild? Of course you don't. It didn't happen that way.

Snapple is getting a huge makeover, owner Keurig Dr. Pepper CEO reveals - Same great taste, just a new look soon for the iconic Snapple brand, said Keurig Dr. Pepper Chairman and CEO Bob Gamgort.
Sponsored Resource Guide News
*The Beverage Industry Resource Guide contains information from Beverage Industry Supplier Members from a promotional standpoint. It is for advertising purposes and does not reflect the opinions or position of ISBT.
SUEZ Water Technologies & Solutions Case Study: Beverage Facility Becomes Leader in Water Recovery - In 2012, a Coca-Cola production plant in Baltimore, Maryland, was using an outdated water treatment process. SUEZ Water Technologies & Solutions provided an Ultra-Low Energy (ULE) RO system helped address issues.
The Packaging School: Benefits of Transparent Packaging - Let's be transparent: when it comes to packaging, sometimes consumers just want to see what they're buying.
Call for Participants: CGA Young & Emerging Professionals Committee - The CGA is looking for employees who are 45 and younger or new to the industry to join its Young & Emerging Professionals Committee.
If you have sponsored content (i.e., new products, case studies, white papers, etc.) that you would like to see mentioned in the ISBT Connection, please email steveg@datakey.org or upload to the Beverage Industry Resource Guide by April 12.