Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties |
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During a Pandemic, We’re Here to Help |
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While 2020 is a year we’d all be happy to forget, the first couple of months of 2021 have shown us a glimmer of hope that foreshadows better times ahead.
According to the Los Angeles Times, “L.A. County has seen significant improvement across virtually all of its coronavirus metrics over the last few weeks — leading to growing optimism that the region is finally putting the worst wave of the pandemic behind it.”
Due to COVID-19, many members of our Association have made significant adjustments to stay in business. We, too, made tough decisions and made drastic cuts to make sure we could continue serving our members. By mid-April 2020, through layoffs and furloughs, we downsized significantly.
While we cut about one-third of our staff, we increased our engagement with our members. Our focus as an association moved from networking events like Graphics Night and Cocktails & Conversations to confronting Essential Business and H.R. issues and PPP financial assistance. To help members get through the pandemic, PIASC and our network of specialists, in essence, became a private consulting firm. These efforts continue today.
Federal, State, and Local Representation During the Pandemic
With a new administration in Washington and an ever-changing business landscape here in California, PIASC continues to help its members navigate governmental rules and regulations on a national, state, and local level.
If you remember back to the whole “Essential Critical Infrastructure Workers” list in 2020, it was through the tremendous efforts of our network of specialists that we were able to secure “Essential Worker” status for printers throughout California. RJ Cervantes of Fernández Cervantes Government Affairs, our lobbyist in Sacramento, assisted us at the state and county levels. Lisbeth Lyons and Michael Makin from Printing Industries of America helped us on a national level. And Ken Perkins and his colleagues at Musick Peeler & Garrett assisted us at the county and city level.
We have a long-standing relationship with Lisbeth Lyons, Vice President of Government & Political Affairs for PRINTING United Alliance. Lisbeth is responsible for providing direct advocacy before Congress and the Administration on crucial industry legislative initiatives. She also provides strategic direction for the printing industry’s grassroots and external outreach activities. In addition, she serves as Treasurer of PrintPAC, the only industry political action committee dedicated solely to electing pro-print lawmakers. Our relationship with Lisbeth continues through our participation in Print Powers America. The importance of having a voice in Washington D.C. is invaluable. If you haven’t already, I encourage you to connect with Lisbeth on LinkedIn (click here) and consider a corporate contribution to Print Powers America.
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How to Create Facebook Video Ads People Will Watch |
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Why Design Facebook Video Ads That Feel More Native to the Platform
The truth is, the people who want to buy your products hate ads and they don’t want to see them in their Facebook feed.
So if you want to connect with your audience via Facebook video ads, they need to look more native to the platform and less like commercials. When people are scrolling the feed, your ads should feel more like the content they normally see rather than obviously stick out as ads.
Here are two ways to make your Facebook video ads look more native to the platform so you can capture your audience’s attention and take them on the journey to being buyers.
#1: Set Up an Interview-Style Facebook Video Ad
This first approach to getting people to watch your Facebook video ads is to incorporate an interview element. But this isn’t a traditional interview video where the subject is looking straight at the camera as they speak. Instead, have the person who’s talking look away from the camera as if someone off-screen is interviewing them.
This interview format can make their narration feel less rehearsed or stilted, which is perfect for a testimonial or an appearance by a company executive. It makes the video more authoritative by design, which results in something that feels more like organic content when people see it in their Facebook feed.
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Verlita Halili Retires after 17 Years with PIASC |
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Since first joining PIASC in 2004, Accounting Manager Verlita Halili built a well-deserved reputation as someone who was always willing to go the extra mile to ensure that others got the assistance they needed. Whether she was helping our staff members with their timecards, managing our 401(k) or handling accounts payable and accounts receivable for the International Printing Museum, she was friendly, helpful, good-hearted and—perhaps most of all—extremely patient.
Although she is still helping out on an as-needed basis, Verlita officially retired last month to spend more time with her family. Please join us in wishing Verlita well as she moves on to the next exciting stage of her life!
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SELLING YOUR PRINTING/DIRECT MAIL COMPANY? A well-established Orange County marketing service provider is looking for a bolt-on acquisition to expand mailing capability. If your annual sales are over $1 million, contact Lou Caron, 323.728.9500, Ext. 274.
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LOOKING TO EXPAND? Lease approx. 3,200 square feet (650 sq. ft office and 2,450 sq. ft production, all air-conditioned) in a secure 11,600 sq. ft building in prime west San Fernando Valley for $3,200 per month. Ample parking and two ground-level loading doors in rear. Great opportunity for a growing printing/graphic arts company to expand with a profitable million-dollar plus specialty offset printer in the same building. Call Lou Caron (323) 728-9500 Ext. 274, lou@piasc.org.
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Printing Company located in Canoga Park is being sold. Ready to move in, For more information contact Kristy Villanueva, 323.728.9500, EXT. 215.
Want to place a classified ad? Contact Wendy Ferruz, 323.728.9500, Ext. 262, wendy@piasc.org.
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The Dot Corp has purchased the SCREEN Truepress 520 HD press to better serve direct mail and print clients. READ MORE
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Plumtree Marketing, Inc. announces the launch of the Plumtree Marketing Academy, an online course business providing marketing training for small business owners and other professionals. www.plumtreemarketingacademy.com
To participate, please email your one-sentence announcement to Wendy Ferruz at wendy@piasc.org.
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"Eventually, you will stop calling them coincidences and realize how powerful you are." |
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Artist Makes Sustainable Craft Paper |
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Artist Sarah May recycles scrap paper into beautiful pieces of craft paper. In the summer of 2020, Sarah started collecting old paper bills, cardboard, and scraps from projects. She then cut and soaked the paper to create sustainable craft paper. It is used for painting, drawing, scrapbooking, and much more. She is trying to make the art world less wasteful.
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