Facebook: Intermediate Topics for Business
FREE - Sponsored by Norway Savings Bank
In light of the recent changes to the Facebook news feed algorithm, how can small businesses and organizations leverage their presence on Facebook? Is it even worth it?
Well, don't throw in the towel just yet. During this interactive workshop, you will learn the tips and tricks you need to know in order to rise above the algorithm changes and continue to deliver quality content to your audiences. We will also discuss Facebook Insights in depth. (Plus, you’ll get answers to all those Facebook questions you've been DYING to ask.) It’s time to make the most of Facebook time and energy to engage more of the people who matter most to your business!
In this workshop, you will learn to:
Understand Facebook for Business Insights so you can strategically build your
following and create more engaging posts based on REAL data
Manage it all including scheduling posts, tagging, and engaging with other business
pages
Define one of your target audiences more clearly and understand how to provide
them additional value, engage with them consistently, and speak using a voice that
they will listen to on Facebook.
Use Facebook Advertising and Boosted Posts more effectively
You will walk away with:
A clear understanding of Facebook's latest algorithm changes and how they will
effect your Facebook strategy
Tips and tricks for making your organic content posts stand out and better engage
your audiences
Guidelines for creating engaging, authentic content for your brand’s Facebook Page
A list of your key network partners and an understanding of how to collaboratively
market with those partners on Facebook
A better understanding of key metrics to track on your brand’s Facebook Page
*This is a hands-on workshop, so please plan to bring your laptop with you if you have one.
This workshop requires a basic knowledge of Facebook. You should have a Facebook
personal account and be able to log into your Facebook Business/Brand Page.
Meet Our Presenter
Abbie McGilvery, Social Media Strategist/Owner, From The Nest 
Abbie helps individuals and organizations get focused on their marketing goals, plan for growth, and figure out how to best use their authentic voice to match their products or services with their audiences’ needs and desires. She's been called a Marketing Maven and a Networking Expert, but prefers to think of herself as a creative "social media scrapbooker" with a focus on helping business owners and organizations build brand visibility and tell their stories on social media channels. Working one-on-one, she serves as an adviser, guide, and mentor for the people she works with. She enjoys speaking, bringing together groups of brave people, inspiring others to tell their stories out loud, and watching creative people SHINE!
This free workshop is sponsored by:
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