Snapchat Lenses are synonymous with AR. And from a business perspective, Snap Inc. has embraced AR as an ad revenue opportunity. Of the
$428 million spent on AR ads this year, we've pegged Snap's share at
$236 million. What's the longer term outlook?
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It’s rare that we hear from XR’s buy side. Compared to tech providers, these are the enterprises and retailers that have adopted XR. The latest comes from Walmart which wants AR to blend the best of e-commerce and in-store experiences.
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We project AR advertising to grow to
$2.6 billion by 2022. That's
5.4% of total AR revenues at the time. By comparison, mobile ad revenues are
10% of the
$1.1 trillion mobile industry, including hardware, software, apps and other revenue drivers.
When examining consumer VR sentiments, sometimes it helps to just ask them. In partnership with Thrive analytics, we asked 1,959 consumers what they want to do most in VR. The high-level takeaway: it’s once again all about content.
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What types of AR apps drive recurring usage? In downloads, games and social apps lead the pack. But what about active usage? We segmented our survey data to see how AR app categories map to consumers' reported usage frequencies.
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What's driving XR adoption? What are installed bases? Revenue outlook? Usage patterns? ARtillry PRO answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge and saving time with a single launch point for XR intelligence.
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