Katrina is the Senior Director of Media and Marketing Strategies. She has been part of the
FReY Creative Marketing
team since 1997.
Katrina has designed and won several IMPACT awards for her marketing plans for local accounts as well as non-profit organizations. She combines her knowledge of the media with an innate understanding of how people listen and learn and change their behaviors.
She earned her BA in Media Arts with a minor in Sociology from the University of Arizona.
She is a member of the American Advertising Federation, and past president of the American Women in Radio and Television and American Marketing Association, Tucson Chapters. She serves on the boards of the Ambassador Committee for the Tucson Chamber of Commerce, Cinderella’s Closet and volunteers for Primavera and Casa Maria.
She has worked on the SAHBA Home Show account for
21 years
and volunteered at over 40 Sahba shows! Her favorite spot is at the information booth. She served on the Membership Committee for 3 years.
In her spare time, she enjoys playing the piano and guitar.