Vital Lift blend adds more function to food, going beyond the basic smoothie-booster

ORGANIC INDIA, known for working with small family farmers to produce its organic Tulsi (Holy Basil) teas and herbal supplements, wins the NEXTY Award for Best New Supplement with its Vital Lift blend from the new line of Fermented Adaptogen herbal supplements.

The NEXTY Award judges consider products according to a set of criteria around innovation, inspiration and integrity, with a total of 57 finalists out of 460 nominations this year. A certified B Corp and pioneer in regenerative agriculture, ORGANIC INDIA incorporates these criteria in addition to corporate social responsibility into its products and practices. 

“For nearly 20 years, we have worked closely with small family farmers in India to grow healthy organic herbs,” says Kyle Garner, CEO of ORGANIC INDIA USA. “From our inception, we have sought a better way to do business and create a positive impact on our workers, our communities and our planet. We operate every day with our values leading the way.”  

Vital Lift blend is a unique and versatile herbal supplement that combines three fermented adaptogenic herbs to effectively deliver energy and vitality. Fermented Ashwagandha is a powerful adaptogen and the herb has been used for centuries as a natural energy source. Fermented Tulsi supports the body’s immune, stress and detoxification response, while fermented Amla, a traditional superfruit, rejuvenates and is a tonic for overall health.   

Fermented foods are a staple in India - this traditional method enhances digestibility, removes impurities and enriches foods with protein, essential amino acids and vitamins. ORGANIC INDIA Fermented Adaptogen blends feature fermented herbs for improved digestibility and biological enrichment. “Our fermentation process enhances each herb in the formula,” says Graham Rigby, Chief Innovation Officer at ORGANIC INDIA USA. “We formulate to create effective solutions for specific conditions.” This line of herbal supplements is vegan, certified organic and Non-GMO Project Verified and is available in tubs and single serve pouches.

There are four additional products in the new line of supplements which include Green Superfood and Fermented Adaptogen blends. They include:

  • Tulsi Greens+ Lift – Best New Mission-Based Product Finalist in the 2018 NEXTY awards, this well-rounded blend of seven distinct ingredients features supergreens, superfruits, adaptogens and digestive support. Organic wheatgrass and moringa are two of the most nutrient-dense supergreens on Earth, while Tulsi, a powerful adaptogen, supports immunity and stress response. Vitamin C-rich Amla is one of the top antioxidative superfruits.  
  • Wheatgrass+ Lift – this dynamic duo of wheatgrass and moringa provides comprehensive nutritional support. Wheatgrass is an alkalizing superfood with detoxifying chlorophyll that delivers concentrated green energy. Moringa is a complete plant protein that can help restore nutritional imbalances.
  • Immune Lift – a dynamic duo of fermented Tulsi and Amla. Tulsi supports the body’s immune, stress and detoxification response. Amla, India’s traditional superfruit, has been used for thousands of years in Ayurveda to provide rejuvenation and as a tonic for overall health.  
  • Mindful Lift – a three-herb blend for a calm mind. Gotu Kola supports brain and nervous system while fermented Tulsi, a powerful adaptogen, supports a positive stress response.

The new ORGANIC INDIA Fermented Adaptogen and Green Superfood blends will be available beginning this October in natural grocery stores nationwide and can also be purchased on the ORGANIC INDIA website as well as on Amazon.