These days, marketing your business is so much more than just sending out emails and updating your website - it’s a social media experience! In this workshop, Social Media Strategist Abbie McGilvery of From The Nest will touch on 10 topics small business owners need to be aware of when planning their social media strategy and creating content. We will discuss how to use your social media channels more effectively to build visibility for your business, how to simplify and focus your social media marketing efforts, and which simple tools you can use to make your marketing efforts more manageable. It’s time to get the knowledge you need to make your social media efforts more successful and rewarding!
In this workshop you will learn to:
Embrace social media in a whole new way - without fear!
Prioritize and take the next steps to build your social media visibility
Identify the stories and content that will engage your target audiences and drive them to take action
Make strategic decisions about social media based on your goals and your capacity
You will walk away with:
A clear picture of where you currently are in creating your social media strategy
More knowledge about your target audience and what they want and need from you on social media channels
A map of your network partners and an understanding of how they can help you get more visibility on social media channels
Your Presenter - Abbie McGilvery
Abbie McGilvery is a Social Media Strategist and owner of From The Nest, a social media company based in Portland, Maine. Abbie helps individuals and organizations get focused on their marketing goals, plan for growth, and figure out how to best use their authentic voice to match their products or services with their audiences’ needs and desires. Working one-on-one, she serves as an adviser, guide, and mentor for the people she works with. She enjoys speaking, bringing together groups of brave people, inspiring others to tell their stories out loud, and watching creative people SHINE!