A Message from our CPPA President......
Good March my friends,
I am an eternal optimist. I believe in life we have choices and I choose, even in the midst of darkness, turmoil and confusion, to look at the bright side.
We appear to be coming out of the woods with the COVID-19 pandemic. I am seeing signs of getting back to a sense of normality. There is positive talk of in-person shows, perhaps a hybrid version, on the horizon – I am very excited. I miss my friends. I miss shaking hands, seeing people smile, and enjoying the bounty of our great industry. I'm looking forward to all the new and exciting products available, new concepts, new ways to help our clients compete and keep their respective brands top of mind. It’s coming!
Your board has been working hard, discussing options, timetables etc. on how we can begin this process safely. We are having joint meetings with other regional associations around the country, discussing best practices, and new approaches to get this machine running again. Look for our plans in the very near future to start this process once again. If you remember my message from last month, I encourage any and all suggestions on ideas we may consider.
As human beings, we all have the need for connection, it’s how we are wired. We need to be responsible to our members. We need to connect safely, but we need to connect.
I am looking forward to GREAT THINGS coming from CPPA. I am looking forward to GREAT THINGS from you, our members. Let me know your thoughts, send me an email, or give me a call. My door is open.
Until next month, continued success my friends.
Cliff Quicksell, MAS+
President, CPPA
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Register Today for our Upcoming Virtual Lunch & Learn Sessions: |
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In Person Shows are on the horizon!!
Watch your inbox for details...Registration is opening soon!
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April 13th, 2021
Embassy Suites at BWI Airport
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May 11th, 2021
Crowne Plaza Dulles Airport
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Mark Your Calendars for our Upcoming Webinars! |
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March 11, 2021 Webinar: Understanding the Opportunities For Custom Award Jewelry
12:30 PM
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March 17, 2021 Webinar: Fossa New Merchandise & Program Overview
12:30 PM
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March 24, 2021 Webinar: The In’s and Out’s of Packaging, Kitting & Fulfillment
12:30 PM
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April 7, 2021 Webinar: JSA’s Softer Side: Showcasing our Towels, Blankets, Apparel, and Headwear
12:30 PM
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April 8, 2021 Webinar: Using the Discovery Process to Extend Your Marketing Reach
12:30 PM
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May 12, 2021 Webinar: Get to Know Ad-N-Art/CNIJ, Bulldog Packaging and A+Wine Designs
12:30 PM
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Can't make the above times or perhaps you missed a previous webinar? |
As a CPPA member, you have access to these webinars that may be watched when it is convenient for you. By watching a recording you can still earn CAS/MAS credit.
The webinars may be found HERE on the CPPA website. Please make sure that you are logged in at www.cppa.biz with your email address and password as this is a CPPA Member Only benefit. Don't know your password? Reset it at any time on the main page to the right of the Log In button.
All caught up with our webinars and looking for more? PPAI also offers monthly webinars that may be found HERE.
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Koozie Group announces their recent acquisition of top calendar supplier HotLine Products, expanding their strategic plan for sustainable and scalable growth!
Like Koozie Group within our Triumph® and Good Value™ calendar lines, HotLine is well-known in the industry for their wide selection of calendars including appointment, desk, executive, and commercial styles, planners/journals and custom capabilities as well as offerings featuring Norman Rockwell, Saturday Evening Post and David Maass, among others. Their focus on safety and responsible printing processes, using recycled materials and paper from sustainable sources aligns with Koozie Group’s enhanced commitment to sustainability and social responsibility.
Koozie Group is committed to keeping the HotLine product assortment as it exists today for the 2022 calendar season. These items will remain available under the Koozie Group portfolio with the production of these calendars being produced out of our Sleepy Eye, MN facility and serviced by our sales and service teams who have a 20-year consecutive record of winning the ASI Distributor Choice Awards in the calendar category.
Koozie Group is currently in the slower part of calendar season, so over the next couple of months, our team is focused on coordinating the transfer of HotLine product and ordering information into our systems and support structures, including the production of the HotLine items into the Koozie Group Sleepy Eye, MN facility. For now, please continue to work with HotLine business-as-usual using the same website, phone numbers and email addresses. Koozie Group will be sending communications over the next few weeks with details on what to update in your systems and a timeline for those changes.
Koozie Group's team is excited to add HotLine’s assortment of high-quality, reputable products to our existing calendar line and look forward to helping build lasting brand legacies for you and your clients. Please note that your current Koozie Group Sales Account Manager will be the same contact for the HotLine calendar assortment should you have any questions.
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CPPA Members....Don't Break The Bank Paying For College!
As students around the country begin to check their mailboxes anticipating college admission letters, parents are planning for the big transition their students will soon make. Now is the perfect time for students to apply for a Promotional Products Education Foundation scholarship. In 2021, PPEF is awarding 160 scholarships totaling $278,750.
Since 1989, PPEF has awarded more than $2.4 million in college scholarships to students who
have a parent working in the promotional products industry or who are working for a company in the industry. Don't wait, share this email with your staff today!
The deadline for submissions is 11:59 pm CT on Monday, March 15, 2021.
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CPPA Members......
Are you taking advantage of your Member Benefits like a 10% Discount on SAGE products?
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Independent Contractor Status Threatened |
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There is still time to contact your Member of Congress! |
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New legislation has been proposed in Congress that would effectively ban independent contractor classifications under federal labor law. The Protecting the Right to Organize (PRO) Act, H.R. 842, amends the National Labor Relations Act to establish a new definition of employees which expressly eliminates independent contractors in the U.S. The new legislation makes a broad presumption that all workers in the U.S. are employees unless each element of a newly established “ABC” test can be demonstrated. PPAI is opposed to the PRO Act because, if signed into law, it would significantly change how thousands of promotional products companies interact with each other, and it will eliminate jobs in our industry.
Specifically, the PRO Act would eliminate independent contractor agreements, enforce government control over private employment contracts and significantly broaden risk exposure to joint employer liability.
The legislation also sets new criteria for determining occupational status as an independent contractor instead of an employee. The proposed new criteria entail a three-pronged test for which each of the requirements must be proven if an independent contractor wants to retain his or her status under federal labor law.
The House is expected to consider H.R. 842 this week, with a possible vote happening by the end of the week.
Please click here to email and call members of Congress to educate them about why independent contractors in the promotional products industry do not want to be forced to reclassify as employees.
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5 Email Marketing Strategies to Conquer Consumer Inaction
Susan Guneluis * Entrepreneur Leadership Network VIP * Marketing, Branding, Copywriting, Email and Social Media Expert
Start creating list segments based on actions users don't take.
Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools, websites, social media platforms, shopping carts, etc., the potential to segment audiences using unique behavioral data grows more robust.
While most marketers focus on active consumer behaviors like web-page visits, lead-magnet requests and opt-in form submissions, there's a significant opportunity for businesses to connect with audiences by tracking more passive or inactive behavior. Here are five examples of common consumer inaction that you can develop email-marketing strategies around to generate positive results. Read More
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Last Chance To Recognize Notable Industry Leaders |
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Take A Moment to Submit A Nomination...Deadline is March 13th |
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PPAI depends on members like you to help them recognize notable work in the promotional products industry. We are extremely lucky to work with talented and passionate people who give so much for our overall success. These prestigious awards celebrate individuals for their outstanding industry service, professional achievements and commitment towards their communities.
Awards are given in the following categories:
- PPAI Woman of Achievement
- PPAI Distinguished Service Award
- PPAI Hall of Fame Award
- PPAI H. Ted Olson Humanitarian Award
- PPAI RAC Volunteer
Nomination deadline is this Saturday, March 13
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