March 2021
Direct Selling Newsletter For Companies

What are they thinking? If you’re not asking this question about your salesforce, you should be!

While some of your representatives will share their concerns and compliments with you, most won’t. Unsolicited feedback is important, but you shouldn’t rely upon it as your only gauge of field attitudes.

A direct selling business is healthier when its independent representatives have positive attitudes about the company and its people, products, and income opportunity.


If you have a great idea for a new business, you may need some financial help to get your business off the ground. To get funding, you should think of yourself as a salesperson with potential investors as your customers.

The best salespeople believe it’s smart to get to know your customers. If you are in search of investors, you would be wise to understand what’s important to them. In this article, we’ll tell you.


Retention starts with recruiting. If your company isn’t recruiting new representatives, your business will grow smaller.

Retention is just as important as recruiting. Retention is keeping your recruited representatives active in the business as long as possible.

The impact of retention is huge. Do you know the average rate of retention of direct selling companies?

Get Smarter At Our Webinars
Direct Selling Edge Conference Webinar Recordings

The Direct Selling Edge Conference is a school for new and established direct selling, network marketing, party plan and social selling companies.

Where can you go to learn how to start, build, or grow your company smarter and faster?

The answer is right here.
Webinar Topics

  • What is direct selling?
  • Recruiting and building your field force
  • What is a good compensation plan?
  • Nine things you need before MLM software
  • Demystifying MLM law
  • Distributor compliance
  • Ten legal strategies to keep your company safe
  • How to design a great plan
  • Direct selling operations
  • Tips from your field: what they won't tell you but should
  • Going global: first stop, Canada
  • 20 secrets of successful direct selling companies
  • Speaker panel

Over 900 people have attended live Direct Selling Edge Conferences since 2011.
Compensation Plan Conference Webinar Recordings

Is your compensation plan producing the results you expect or should it be improved?

The more you know about compensation plans and compensation plan design, the better decisions you will make for your company.

Whether you are working to start a direct selling or MLM company or if you are operating one today, this conference is for you.
Learn More About Compensation Plans

While consulting with and improving hundreds of direct selling companies since 1986, we have seen how compensation plans can motivate and reward the wrong behaviors.

Hosted by top compensation plan expert Jay Leisner of Sylvina Consulting, this conference is pure compensation plan education for companies.

Webinar Topics

  • What is a good compensation plan?
  • What do sales reps want in a compensation plan?
  • What do MLM software companies need to know about your compensation plan?
  • How to design a great plan
  • What exactly is a legally defensible Income Disclosure Statement?
  • How to analyze your plans performance
  • How to change your compensation plan
  • How your salesforce can make your good compensation plan bad
  • Speaker panel
Grab Yourself A Copy of Our Books
Start Here: The Guide To Building and Growing Your Direct Selling Company

Start Here is our 250-page direct selling guide that teaches you how to build and grow a successful party plan or network marketing direct selling company.

Each chapter includes essential information you need to know as soon as possible, a series of thought-provoking questions to direct you to action, examples, and suggested next steps.

When you follow the path of the book, you will build and grow your business faster.

Every book includes one hour of direct selling consulting time for your business, a $200 bonus value.

Disponible en inglés y español.
MLM Software: 
What You Need To Know

Are you searching for new or replacement MLM software?

Shopping for software for your network marketing or party plan company is a lot like shopping for your spouse.

To choose the right MLM software for your company, you need to ask the right questions. 

In our MLM software book, there are questions you should ask yourself, prospective software providers, and clients of prospective software providers. 

Become a better advocate for your company's needs with the knowledge you will learn by reading our 57-page Kindle eBook on MLM software.
How Does Sylvina Consulting Help Companies?
At Sylvina Consulting, we are direct selling and compensation plan experts. We design and improve compensation plans and mentor direct selling company owners and executives. We also teach companies and individuals what they need to do to be more successful.

Our mission is to provide owners, management teams, employees, and independent representatives of direct selling companies with information, wisdom, and solutions to increase the health, stability, and size of their businesses.

When you decide to get personal guidance from Sylvina Consulting, you will experience and benefit from our suggestions and recommendations gained from more than 30 years of experience working with more than 500 direct selling, network marketing, party plan, and social selling companies.

You are invited to experience the Sylvina difference. Our clients have given us great reviews. Some have even written letters of appreciation.

I invite you to contact me to talk about your specific needs.

Sincerely,
Jay Leisner
President, Sylvina Consulting

Office: +1 503 244 8787
Cell: +1 503 784 7873
WhatsApp: + 1 503 784 7873
Skype: jay.leisner