October marks the continuation of Hispanic Heritage Month, which started Sept. 15 and ends Oct. 15. The observation started in 1968 as Hispanic Heritage Week and expanded to a month-long commemoration in 1988. Cable operators and programmers traditionally mark the month by honoring the contributions of Hispanic and Latino Americans with special events and viewing options.
The month also has become a time for the cable industry – as a whole – to assess the status of and make a commitment to diversity.