RETAILER TO
RETAILER
MEMBER EDITION
July 7, 2020
Marketing During Uncertain Times

We have put together a NEW member benefit to bring you information and help you network during these crazy times. Join us on July 30 for our first URA Coffee Talk at 11:00 am ET. This is a FREE member benefit; registration is required.

This month's topic, Marketing During Uncertain Times , will be presented by Joe Murphy with JM Consulting. COVID19 has made the world of social distancing commonplace. Businesses left and right are shutting their doors. This crazy world puts added strain on your business to make your electronic storefront and marketing efforts more important than ever. This short discussion will help you address the primary things you need to do to make sure your business is being seen by customers on Google, Bing, and all the social media channels. Bring questions and your own stories for open discussion. Click here for more information and to register.
Let Customers Know ~ Now is the Time to Support Local
Shop Small Saturday

To help attract more customers, Shop Small is offering American Express ®  Card Members $5 back in the form of a statement credit after they spend $10 or more at an eligible small business, up to 10x – in-store or online.
Let your customers know they can visit  ShopSmall.com  to learn more about how to enroll and make the most of this offer.

Make sure your business is eligible for the offer here and then download the toolkit to begin. Learn more>>
Avoid Security Risks
The Hartford Small Biz Ahead

When it comes to poaching data, hackers tend to focus on easy prey: small businesses. Why? They often lack strong security measures and standards. Likely due to their leaner teams and many hats, most small business owners don’t make it a priority to:
  • Regularly monitor server networks and data
  • Invest in an IT specialist
  • Ensure that they only operate on secure Wi-Fi
  • Learn about and train their employees on cybersecurity best practices

This may seem understandable, since many small business owners have a lot on their plate and tend to assume that getting hacked just won’t happen to them.  Learn more>>
Yes, the 2020 URA show will be held virtually this October. That means that you can sit in the comfort of your home or office and participate without health and safety concerns! Another GREAT member-only benefit that will give you the opportunity to listen to several webinars from our speaker, David Avrin, on The Customer Experience Advantage and still view products and services from industry suppliers. Watch URA emails for more details as they develop.
Share Your Successes!
Do you have any success (or failures) you'd like to share with your peers? One of our most treasured benefits of the URA is the ability to network and learn from others. If you have ideas you think would benefit others, please send them to URA@UniformRetailers.org . It's a great way to help fellow small business owners.
Are you ready to get involved? The membership committee is tasked with building and retaining membership and reviewing member benefit programs. The trade show committee assists in finding and reviewing potential speakers and programs. Committee involvement is a great opportunity to demonstrate your leadership skills and move up to board positions. Call (866) 775-0080 or email URA@UniformRetailers.org if you are ready to get involved!
Uniform Retailers Association

Phone: (866) 775-0080 or (614) 721-0777