Our Commitment to Keep You Informed
by Evan Sorce, Chair
We changed the format of how we communicate with MCDCC membership last year, moving from bland emails via VAN to using Constant Contact's "newspaper" style format. We have reviewed the initial open and click through rates (measures of effectiveness) for 2019 and they tell us our strategy is working.
We will continue striving to always do better in our communications. The newsletter is proving to be a valuable tool in our communication toolbox.
Initial results show our
open rate averages
44.7% and
click through rate averages
16.1%. For comparison, Constant Contact provides monthly industry standards for us to compare our success. For our sector, political/membership organizations, the average open rate is
20.9, click through rate is
6.69. That's good news!
These numbers tell us we are sending you information of interest, in a timely fashion and in an accessible format. However, not everyone is opening their email or utilizing the vast amount of information and resources we are making available. We hope you will help change that!
We send the newsletter approximately every two weeks. On occasion we may send special notices, breaking news and weekend editions. We don't want to overload your email box but want to keep you informed.
We are always open to your suggestions on how we can continue to best serve our membership in fulfillment of our mission. Please send your ideas to us at
info@mariondemocrats.org.
Thanks for reading the newsletter and clicking through to find ways to engage in electing Democrats throughout Marion County. Please share the newsletter with your friends and family. The more we get our message out there the more helpers we have to win!
