WEBINAR
Create Optimal Memorable Messaging
Messaging requires optimization: for internal communications, a pitch to customers, a discussion with investors or anything else. You need to first identify your strategic objectives, and then engage the appropriate tactics to achieve them.

All actions - from content to delivery - need to align with the right goals. Done properly, communication is a rational, planned activity and is something you can engage in every day, as a professional and in your personal life.

Learn to review your messages as a deliberately structured situation with good and bad solutions. Master how to create a basic framework to get closer to optimality, guided by Neil Bearden, Entrepreneur at Plot Wolf.

Key steps in the process:

● How to optimize for audience attention (the most precious, scarce resource)
● How to structure a message to maximize memorability
● How to motivate your audience to tell others about your message
● How to test and iterate to better messaging

Please email your questions to edusingapore@100women.org by Wednesday, March 3, or you may submit them during the presentation.

Produced by the Singapore Education Committee.
DATE
5 March 2021
TIME
8:00 PM N. America West Coast (Mar 4)

12:00 PM Hong Kong/Singapore (Mar 5)
3:00 PM Sydney (Mar 5)
The program will begin promptly.
PARTICIPANTS

Professor Neil Bearden
INSEAD / Plot Wolf
The webinar access link will be emailed to you separately closer to the date of the event.
If you have any questions about this event, please contact the Singapore committee.

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Throughout the year, and especially in March, 100WF proudly joins the global community in honouring women’s achievements toward greater equity and celebrating International Women’s Day 2021. You are encouraged to share #ChoosetoChallenge and #IWD2021 in your relevant social media posts.

BIOGRAPHIES
Professor Neil Bearden
Professor, INSEAD / Entrepreneur, Plot Wolf

Neil Bearden is a professor at INSEAD and runs Plot Wolf, a communications consultancy. He began his career at INSEAD teaching statistics and has since transitioned to storytelling. He’s won over 10 Best Teacher awards. Neil is an active early stage investor (sennder, Waterdrop, redmart, Eruditus, etc.). He has coached everyone from senior Google employees to US Navy SEALs on storytelling and communication. He loves the Pulp Fiction character the Wolf, the man who fixes things. Neil fixes people’s stories.
ABOUT
100WF's 20th Anniversary
Throughout 2021, 100 Women in Finance will celebrate its twentieth year of operations with special events and recognition of the member volunteers who have built 100WF into today’s leading organization dedicated to the advancement of women in the global finance industry. Since its founding in 2001, 100WF’s pillars of Education, Peer Engagement and Impact have established a foundation of purpose, achievement and confidence that will guide the organization's future growth and focus on attaining its 30x40 Vision in the next twenty years.

100 Women in Finance
100 Women in Finance's near 20,000 registered members strengthen the global finance industry by empowering women to achieve their professional potential at each career stage. Its members inspire, equip and advocate for a new generation of industry leadership, in which women and men serve as investment professionals and executives, equal in achievement and impact. Through Education, Peer Engagement and Impact, the organization furthers the progress of women who have chosen finance as a career, and enables their positive influence over pre-career young women.
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