Most people think of promotional items as "giveaways". Although they are meant to be given out for free to your customers (ergo, they are "giveaways"), they cost your company money and they have a value not only to you but the recipient. In return, you should get a Promotional Return on Investment (PROI).
You can stand outside of your business and give away dollar bills. But of course, you would never do that.
When you're giving out promotional items, it's like giving away money. I call it Promotional Currency. You should get a PROI for it.
Some forms of PROI you can expect are:
- Increased Brand Awareness
- More Favorable Impression of Your Business
- Incentivizing Customers to Do Something Specific
But first, you need to break through all the promotional noise that is bombarding your audience from competitors and every other business vying for their attention
How? By being Creatively Disruptive!TM
When you use Creatively Disruptive!TM ideas, you make a positive and signifcant impact on your customers.
As the Chief Promotion Disrupter at Wolfepromo, I look for and recommend the most Creatively Disruptive! promotionaI ideas for our clients so that they can get the maximum PROI for their promotional currency.
I am offering a Free Creatively Disruptive! TM Ideas live zoom session to present few of the great new ideas for 2021.
Here's a short video of just one of these new ideas:
