"Hey look at this. Is this not the coolest thing you ever saw?" says one of my more gregarious store owners. He could be showing a wide variety of items to his customers (though they usually shoot, fly, or race), but his enthusiasm is contagious.
This is a store owner that even after decades of selling toys, revels in the products that he has to offer. His enthusiasm becomes contagious.
I also call on a store that has as many samples and demos out to play with as possible. When not unpacking boxes, the staff at this store approaches almost all the customers who walk in, and eagerly shows them their latest favorite product.
Then there's the store that seems to know not only the name of everyone who walks in there, but all the places they went on their last vacation, and what pets they might have.
When a customer walks into this store, they are immediately led to the newest, greatest toy that matches up best with this child. They do this with such excitement, I wonder how anyone could ever say no to then.
The common thread between these 3 stores, is the joy in the products that they sell. There's a playfulness that they bring to their work, which is what makes them so successful.
Running a business is hard. There are so many challenges that we all face on a daily basis. However, we are in the business of selling toys. Let's take some time, and let our customers see the joy we have with the wonderful products that we sell.
