COVID-19 has definitely changed how we can stay in touch with our clients and our market. There is nothing better than connecting in person and developing a rapport and relationship. However, this has not been possible. Therefore, many in-person events have changed their platform to online, such as Zoom meetings, or have had no meetings at all. Those who have utilized technology to stay connected and helped others stay connected will survive COVID-19 and beyond—however, those who have not stayed connected are in great jeopardy of not surviving.
One of the most dangerous things we can do in business is not to stay connected to our clients and market, especially when everyone is going through such struggles and uncertainty—this is when our clients and market need to hear from us the most. This is when we should connect with our clients to show care and compassion and learn how they, their family, and business are doing. This is when we should reach out to the associations of our market and offer to give back by sharing our knowledge to help their members by providing free webinars. Yes, this is the time for the best of us to come forth. Not only do we get to check on others, but we allow others to know we are healthy, okay, and still in business. Why is all of this critical? Because once the dust settles, people will want to do business with those who cared and stayed connected during the bad times.
With all the Zoom meetings happening, True Perceptions now designs Zoom backgrounds with your company logo, so when you are on Zoom, your brand and appearance are professional, just as it would be if you were meeting in person.
If you need a Zoom background that brings your brand and professionalism to your online Zoom presence, call us today at 678-583-0401 or email diana.garren@trueperceptions.com.
