3 DAYS UNTIL WE SEE YOU IN BOWLING GREEN!
Along with new additions this year, like the Broadcasters Cup golf scramble, we have planned a fun conference jam-packed with intensive training sessions for MANAGERS, MARKETING REPS, ENGINEERS and PROGRAMMERS, lots of great food, live entertainment, honored awards and numerous special guests. We are looking forward to seeing all of you there!

As a friendly reminder, if you registered but decided that you need to cancel; today is the last day to cancel without penalty. Just email kba@kba.org to cancel your reservation.
PRESIDENT'S COLUMN
KBA'S ANNUAL REUNION
Chris Winkle
KBA President/CEO
@kbachris
We are now just a few days away from welcoming you to KBA’s Annual Conference, at the Holiday Inn and Sloan Convention Center in Bowling Green. While we officially brand this event as a “conference”, full of training sessions, events, fun activities, meals and special guests, for me it’s our annual reunion. Every year I look forward to the opportunity of reconnecting with old friends and meeting new additions to the family. Like any other reunion, the characters are larger than life and the fish get a little bigger every time the story is told. We laugh, we share, we learn, we reminisce and yes, sometimes we don’t see things eye to eye. But despite our differences, geographic locations, formats, market size, ratings or our personal rung on the ladder of success, we come together for this special reunion because simply put... WE ARE BROADCASTERS!

Please join me for this years reunion as we create new friendships, share fresh ideas and gain insight from industry leaders like Erica Farber, Steve Newberry and FCC Commissioner Michael O’Rielly. You will be motivated and challenged by speakers like Brian Parsley, Rik Roberts, Pat Bryson, Speed Marriott, Mark Levy and others. We will also honor individuals for their contributions in broadcasting and recognize an elite group for their service to the Association. It is going to be a reunion that you won’t want to miss. I look forward to seeing each of you next week in Bowling Green!

The KBA Presents...
Missing Budget? Hit your Q1 Goal With Co-op
RAB WEBINAR CONNECTION DETAILS
 
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SUPPORT
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TUESDAY, OCTOBER 16, 2018
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
OR
THURSDAY, OCTOBER 18, 2018
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)

Presented by: Georgia Beasley
One-hour, Live Online Webinar
“It takes as much energy to wish as it does to plan”- Eleanor Roosevelt. Are you planning right now for 2019 success? There are over 8,000 manufacturer/brand Co-op listings in our RAB database. During this webinar training you will learn how to target Co-op advertising opportunities in the new year and get your unfair share of the Co-op pie. Find the answers to develop winning Co-op campaigns that keep clients and grow stronger partnerships. 
Learn to: 
• Make up for any attrition you may be facing and use co-op to lay in revenue for Q1 in 2019.
• Think about hot retail categories coming up in Q1 and what’s on trend with co-op brands.
• Get a competitive edge and plan 2019 based on prior year accruals.
• Get the appointment with your prospect to discuss annuals co-op dollars.
• Tips in targeting by Brands and Categories for 2019 and selling seasonally with co-op.
PHIL HAYES RETIRES
Congratulations to WYMT Chief Engineer, Phil Hayes, on his retirement after 33 years of dedicated service and commitment.
NewsU Webinar
"The Power of Critical Thinking to Fight Fake News"
ANOTHER FREE MEMBER BENEFIT WEBINAR WHEN YOU USE THE PROMO CODE BELOW
Presented by: Al Tompkins
Senior Faculty, Broadcast and Online
Organization
The Poynter Institute


Use Promo Code
18CTWEB100KENTUCKY
One-Hour, Live Broadcaster Webinar
Thursday, Oct 11 at 2pm (EDT)
Fall webinar with Al Tompkins of the Poynter Institute. 

Fighting Fake News
-detecting bias in how we describe events
-bias in delivery
-how to detect fake photos and video
-how fake social media trolls create their fakes in seconds
-crowd “actors” who fake events
-the trolls who start rumors
-tracking the truth with simple easy tools
-four critical questions to ask to “think critically”
ROI

Paul Weyland details the importance of gross profit margin and average sale in looking at Return On Investment (ROI), and explains why you should care.

Gary Moore discusses the latest data from NADA. In this session, he focuses on local, new and used luxury dealers!

Stephen Warley focuses on how to be more productive with accountant and tax planning clients.
Broadcasters Cup Scramble
October 7, 2018
October 8, 2018 @ 9:30 am CT, KBA Annual Conference, Bowling Green
KBA Annual Conference
October 8- 9, 2018
Bowling Green
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to be added to  kba@kba.org
The next required monthly test will be Wednesday, October 17 @ 12:07AM (EDT) and will originate from WHAS-AM.
This eCast is Sponsored By...
This eCast is sponsored by
"Wedding Planning with Pem," a
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Helpful Links
Wedding Planning With Pem:
Step by step directions/satellite dish registration:
Staff Emails:
Chris Winkle, KBA President/CEO
Karen Mucci, Director of Member Services
Liza Livers, Administrative Assistant kba@kba.org
Our PEP Sponsors...
Chris Winkle
KBA President/CEO
Marti Hazel
KBA 2018 Chairperson