myCinema Alternative Content & Live Event Partnership
This program will bring alternative content and live event cinema to the CBG membership. myCinema, the new NAGRA broadband-based solution that premiered at Cinemacon 2018, will offer a large catalog of titles both live and previously recorded content to theater circuits of all sizes with a significant focus on serving the independent theater owners represented in the Cinema Buying Group.
myCinema enables owners and operators to schedule and promote music events, sporting events, opera, ballet, Broadway, first-run independent film, re-releases of some of the best known and beloved film franchises, cinematic TV, eSports, content from around the globe, and more. Featuring excellent quality presentation of the best available content, the NAGRA solution will empower cinema owners to increase their revenue and expand the entertainment services they provide to their existing and growing base of customers. Launching this year in North America, the NAGRA service leverages the best available streaming, sound, data/recommendations, loyalty programs and high-value content security solutions, pioneered by NAGRA and its technology experts.
- Web-based Marketplace
- Alternative Content & Live Events
- Broadband-based Solution + Free Broadband Enabled Device
- Live Music Events, Sporting Events, Broadway Shows, Faith-based Programming, Independent Films, E-sporting Events/Leagues, etc.
- Content Promotion & Marketing Support – Exhibitor Relations
- Best Available Streaming, Sound, Data, Recommendations
- Loyalty Program Solution Included
Tim Warner, Jr.
NAGRA (www.NAGRA.com) recently launched its myCinema (
www.MyCinema.live
) to provide an optimal alternative content and live event service to cinema owners, helping to expand the quality and volume of alternative content to movie-going customers in North America and around the globe. In doing so, NAGRA is leveraging its leadership and experience in the digital TV sector. NAGRA, a division of the Kudelski Group (SIX:KUD.S), provides security and multiscreen user experience solutions for the monetization of digital media. The company offers content providers and DTV service providers worldwide secure, open and integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences.
