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February 23, 2021
Distribution: All Active Volunteers
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Featured Department - Marketing |
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March is National Women's History Month |
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Next month is National Women’s History Month and is a great time to celebrate the contributions of women in history and today.
You can visit the Women Business Leaders' Resource Center to review top resources for female business owners, success stories from women entrepreneurs, and more! This landing page is also available to all local chapters to feature on their websites as well. All you need to do is add your chapter name to the URL. For example: chaptername.score.org/women-business-leaders-resource-center.
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VolunteerMatch is the leading platform for volunteer recruitment, and a great resource to use as National Volunteer Month in April approaches.
All chapter's accounts have been updated to include opportunities recruiting for Bilingual Volunteers, Subject Matter Experts, and a Diversity Opportunity, along with the 3 standard opportunities for Business Mentor, Chapter Support Volunteer, and Workshop Presenter.
By logging into your chapter’s account and reposting these opportunities they will be filtered to the top of the search results and thus gain more views.
For more information on how to use this platform, you can review February’s Marketing Webinar that focuses on volunteer recruitment. And if you have any questions regarding your chapter’s VolunteerMatch account, please email marketing@score.org. |
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SCORE Media Mentions & Success Stories |
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Here are two of our recent, high-profile media mentions:
Here are two of our recent, featured success stories:
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Based on SCORE’s experience with Real-Time Mentoring during the early months of the coronavirus pandemic, we have piloted an exciting, new program in February. We will offer LiveChat to clients as a next-generation method of receiving direct support from SCORE mentors online.
The new LiveChat feature is integrated into score.org, enabling a more seamless experience for the client in engaging with the SCORE website and our services. During the pilot period, we will offer LiveChat 2 days a week (Tuesdays and Thursdays, 2-5 pm ET).
We have selected nine beta mentors to establish a solid launch of the LiveChat program. However, we would like additional mentors to fill the remaining seats. We have a limited number of seats, but we would love to have more mentors join on a first-come, first-served basis.
There are a few requirements we ask interested mentors to fulfill:
- Must be tech-savvy
- Have a high Net Promoter Score (NPS),
- Open availability on Tuesdays and/or Thursdays between 2-5 pm ET
- Be willing to review the training webinars provided (3.5 hours)
- Participate in a 1-1 dry run practice session.
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Upcoming Live Webinars for Small Business Owners |
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FY20 Client Engagement Field Webinar |
2020 was a challenging year! See how this has impacted SCORE and our clients.
Join us for the FY20 Client Engagement Field Webinar as we review our annual survey conducted by PwC.
In this webinar, we will:
- Review what our clients are telling us is important in our service to them
- Highlight the challenges and successes our clients have had in the past year
- Recognize our best performing chapters and individual mentors
- Go over the steps we will take moving forward to capitalize on our client feedback
The webinar will take place Wednesday, March 24 at 1:00 PM EST.
After registering, you will receive a confirmation email containing information about joining the webinar.
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Hi-Per is offering 3 turnkey packages for Q3 that are listed below for your review:
- Workshop/Event Promotion Ads: $900 3-month ad campaign
- Client Recruitment Ads: $1,300 3-month client recruitment ad campaign
- Volunteer Recruitment Ads: $2,200 3-month volunteer recruitment ad campaign
The opt-in deadline for the Q3 ads is Monday, March 1 st, and if interested you can sign up for an ad campaign by completing the following form. If you have any questions, please email scoresocial@hi-perlocal.com.
This month’s Social Media Call has been moved from Wednesday, February 17 th to Wednesday, February 24th at 2:00 PM/EST. If you have already registered, you will be good to go for the 24 th, but if not please register Here.
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Inclusion and Diversity Networking Hours |
All volunteers and staff are invited to the monthly networking meetings brought to you by the various I&D National Steering Committees. A conversation starter may be announced in advance. Join and meet your fellow volunteers across the country!
Black American Committee Networking Meeting:
Women's Committee Networking Meeting:
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Lifelong Learning Webinar - March 2021 |
The Lifelong Learning Webinar for March will feature SCORE Raleigh sharing their success in partnering with a local HBCU (Historically Black Colleges and Universities).
Join us on March 18th at 12 PM EST to learn how this relationship started and how Raleigh SCORE began offering a robust business planning program in collaboration with Shaw University's School of Business and Professional Studies. The program has been a huge success and we hope you can gain some insights for fostering similar relationships in your community.
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SCORE Foundation Marketplace |
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Chapter Marketing Best Practices |
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This could be anything from custom VolunteerMatch ads for specialty roles to effective web pages that drive results. To view recent submissions on various topics please visit the Support Center page: Field Marketing Best Practices.
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Email Tip: Save Time with Automation |
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Automation is a great way to improve email marketing results and save time.
As noted in January’s Marketing Minute, the Welcome Email is a powerful tool in your email marketing strategy and a great opportunity to learn about automation. In Constant Contact, you can send out welcome emails to any new contact added to a specific list(s). This article will focus on how to send a welcome email that uses a SCORE email template. However, automation can be used for many purposes, and you can apply these instructions to set up other types of automated email campaigns.
How to Set Up an Automated Welcome Email:
- Click the orange CREATE button in the top right corner of your Constant Contact account.
- From the pop-up menu, select Email Automation, and then Automated Series (we are not selecting Welcome templates, because that will not let us choose a SCORE template or an already created email).
- One the next popup field, give your automated series a name and click Save.
- For the Trigger options, select “A Contact Joins a List”
- On the following page, select the list you want this welcome email to be triggered by, and click SAVE.
- On the next page, you will see that Constant Contact sets a default wait time of 4 days. Click the Edit hyperlink, and change it to the Send Immediately option.
- Choose an email you have already created, or create a new email. If creating a new email, go to the SCORE 3GE folder to choose from the SCORE templates. The Personal Letter template is a good option for a Welcome email. Edit the email, and click CONTINUE.
- Finally, click the ACTIVATE button in the right, top corner, and congrats, you just set up your automated campaign! The welcome email will send automatically to all new contacts. You can go back and edit the email whenever you wish.
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Resources for Clients
SCORE is collecting resources to answer client's critical questions during the COVID-19 pandemic—and afterward. Updates are being made regularly.
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Volunteer Toolkit
These resources provide the latest communications and notifications around SCORE’s policy and guidance during this trying time.
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1165 Herndon Parkway
Suite 100
Herndon, VA 20170
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. |
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