An old joke among timeshare veterans goes like this: "Nobody ever wakes up in the morning and exclaims to their spouse, 'Hey sweetie, let's run out and buy a timeshare today!'"

 

That old joke is also an excuse.  An excuse for high Vacation Ownership marketing costs, and for low interest rates on Vacation Ownership portfolios.

 

We hear Vacation Ownership is not sought-after.   So, to close just a few sales - we must contact, wine and dine, host and incentivize many prospects.  This gets expensive, whether we are dropping 10,000 pieces of mail, developing 1,000 internet leads, or buying 100 tours.