Global Developments in Running Social Media Influencer & Native Advertising Campaigns
Social media marketing, including the use of influencers and native advertising, has been a focus for US regulators for the past several years, and the US Federal Trade Commission and state Attorneys General continue to bring enforcement actions and issue warnings against social media influencers, brands and agencies elucidating the standards in this area. Meanwhile, in other countries around the world, other jurisdictions are catching up and adopting their own rules and standards to regulate in this "hot" area. Join GALA members from around the world to discuss the rules for how to use native advertising and social media influencers in a compliant manner around the world.
