Toronto Boat Show Exhibitor News
Our primary communication method, Exhibitor News provides the knowledge and tools needed to prepare for a successful show, January 17 - 26, 2020.

Click here to sign up additional staff to receive Exhibitor News.  
 
In This Issue:
preppingPrepping Your Staff
For An Outstanding Show!
Connect with Your Attendees & Prepare Your Staff - What They Need to Know and Practice. 

Give your team the training they need to stand out from the crowd and connect with attendees and sell with confidence! 

We strongly suggest you take the time with your staff to review these two training 
videos that can help to:"Prepare Your Staff" and "Connect With Your Attendees".   

These videos are a convenient way for you to train and educate your staff.  Consumer surveys tell us they want to talk with educated, engaging and friendly staff. They want to feel welcomed into your space and made to feel that their business is important to Your Business.
   
Take the time to review the videos and improve your show results. Make your performance at this year's Boat Show outstanding.
thinkingYou Need To Know What
Your Customer Is Thinking! 
Consumers have told us in a recent customer survey what they they would like to experience when they approach your booth and engage in conversation.
  • Make sure your booth staff is both welcoming and friendly.
     
  • Consumers want to meet engaged sales staff who are both educated and knowledgeable about the product and service features you are selling at your booth. 
  • It's a long show. It's important to have the same energy on day 10 as on day 1. Remember, it's most likely the first day of the show for your customer! 
  • Don't judge financial status by the type of clothes your customer is wearing. 
     
  • Be sure to treat all members of the family equally, they are all decision makers! 
     
  • Yes, cell phones are an important sales tool, but the consumer perception is that you are talking to your friends and not doing business. Discreet use of cell phones is recommended. Stepping behind a boat or a curtain is even better. 
The Toronto Boat Show wants you and
your sales team to have an outstanding show! 
previewday2020 Preview Day Reminders
Preview Day
Friday, January 17 2- 8pm
(Booths must be staffed by 2pm)
 
A reminder to exhibitors that booths should be set up by 6pm, Thursday evening, to ensure all halls are open, clean, and set to greet your customers for the 2pm Preview Day opening.
 
If you have any concerns about this timeline, please contact sales manager Tracy Williams (905-951-4050 | twilliams@canadianboatshows.com)
  • Auction Items:
    Silent and live Charity Auction donations are still needed. This is an excellent opportunity to increase exposure of your business, with proceeds donated to our 2020 charity partners.
  • Product Launches/Unveilings:
    As you plan your new product launches and unveilings, please forward details of your event, including VIP attendees, to Cynthia Hare (905-951-4064 | chare@canadianboatshows.com). We will do our best to work with the show's public relations agency, KWT Global, to inform the boating media and create public awareness.
  • Parking:
    There will be  FREE parking after 5PM for your customers on Preview Day.
    Exhibitors park for FREE on Preview Day. 
  • Food:
    If you and your staff have not purchased a $50 Preview Day ticket (which includes food & drink) there will be some concession stands and food trucks open to purchase food and beverages. 
  • Exhibitor Preview Day Tickets:
    Exhibit staff and marine trade personnel can purchase $50 tickets that include hot and cold food stations, 3 beer/wine tickets, live entertainment and live/silent auctions.   Click here to order tickets.
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