EVALUATING & IMPROVING THE PLACE, THE PROGRAM, AND THE FAN EXPERIENCE
The Innovation Group, a  leading  research and advisory firm in the gaming, entertainment, hospitality, tourism and leisure sectors, has developed a comprehensive approach to improving the places games are played and the energy and excitement they maintain.
 
A 360° VIEW OF GAMEDAY
Through a careful analysis of the offerings and experiences at stadiums and arenas in combination with fan-based customer research, The Innovation Group creates lasting impacts for teams and fans alike. Our approach is comprehensive, touching all areas of the fan experience, from social media and connectivity to food & beverage and retail, as well as ingress/egress, ticketing, entertainment, sound & music, and more.
CLICK THROUGH TO LEARN MORE ABOUT THE DETAILED SERVICES WE COMBINE TO CREATE  OUR 360° VIEW OF GAMEDAY,  THE VENUE, AND THE FANS.
From day one, The Innovation Group understood the challenge of holistically measuring the amount of resources and passion that drive game days in Aggieland. Their expertise and customized analysis, combined with a willingness to immerse themselves in the experience and collaborate with a diverse group of stakeholders, drove meaningful results."

-- Michael Solomon
Senior Vice President of Annual Fund and Donor Services
12th Man Foundation
Texas A&M University
OUR EXPERIENCE
The Innovation Group has completed multiple studies for collegiate and professional sports organizations. Our client list includes: 
  • Texas A&M University & Texas A&M 12th Man Foundation
  • Tampa Bay Buccaneers
  • The Mylan Classic (PGA)
  • Alabama State University
  • Savanah State University
  • Delaware North
  • Sodexo
CURIOUS ABOUT SPORTS BETTING? As premier advisors to the gaming industry, our team has worked in more than 15 states with operators, legislators, lotteries, and other entities looking to position themselves in the growing, legalized sports betting market.   
LEARN MORE ABOUT THE INNOVATION GROUP AND GAMEDAY EXPERIENCE.



FROM VISION TO FRUITION
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