"The Busy Bee Has No Time for Sorrow.
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-William Blake
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QUAL/QUANT: AN INTEGRATED APPROACH TO RESEARCH
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"Seam-less" - adj.-
smooth and continuous, with no apparent gaps
New product development typically requires both qualitative and quantitative research. But conducted without a unified plan, they can present disjointed results that lack continuity and miss significant findings.
 Qualitative is often used to identify potential opportunities by discovering challenges and pain points of an audience, or to obtain initial reactions to early-stage concept ideas. Quantitative generally follows qualitative once a few possibilities have been identified to optimize the key features or functionality of the product design.
When the same research team conducts both phases of the research, there is no need for knowledge transfer or loss of data insights, just a seamless transition from one study to the next. A single research team is able to plan for the best blend and timing of methodologies, as well as build upon the findings as they emerge to tell one unified story.
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QUAL/QUANT: HEALTHCARE PROPRIETARY STUDY
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Potential changes in healthcare - how we'll be cared for and how we obtain care from providers - continue to be front and center in the news. How do consumers and physicians take in all this information? What do they think?
Zeldis Research and Schlesinger Associates are collaborating on a qual/quant research study to understand perceptions of these changes among consumers and physicians. We plan to explore their expectations and readiness for the emerging healthcare technology, and the broader efforts making healthcare more consumer-centric.
Stay tuned for the release of the data this Fall! For more information, contact
Jeff Mann
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Learn more about the Zeldis Research
Healthcare Proprietary Study
HERE
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MILLENNIAL INSIGHT - VACCINE
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 Speaking of our proprietary studies, here's another insight from our ongoing research with Millennials. This generation is much more in favor of vaccine usage, without concerns, when compared to Boomers and even GenXers. See the details HERE.
Learn more about our Millennials research
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BRINGING QUANT DATA TO LIFE: VIDEO OPEN-END AND
"THE BLOB TREE"
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At Zeldis Research, we're employing a number of new technologies to bring quantitative data to life with more qualitative methods. Two vivid examples are the video open-end and the 'Blob Tree.' In the video open-end, a subset of respondents can opt to reply to open-ended questions using their webcams. We've been favorably surprised by the quality and quantity of these answers, as well as the demographic diversity of those who choose this option.
For years, we have been using the Blob Tree activity in qualitative research, where respondents are asked to choose a numbered 'blob' which best represents their feeling or relationship to say, a company or brand. Recently, we've been incorporating this Blob Tree activity, as well as open-ended questions, into online surveys, generating rich results.
Intrigued? Learn more from our new podcast HERE.
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DIGITAL MEDIA RESEARCH
Check out the studies we have recently completed for our clients' digital products, tools and websites HERE!
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HITRUST
It's official! Zeldis Research has earned Certified status for information security by HITRUST. This certification, awarded to an elite group of organizations worldwide, validates our company's ongoing commitment to protecting our clients' sensitive information. HITRUST CSF® Certified status demonstrates that Zeldis' policies, procedures and systems associated with transmitting, storing and processing sensitive information, including PII and ePHI, have met key regulations and industry-defined requirements and is appropriately managing risk.
For more information on the specific systems certified by HITRUST, please refer to our Press Release HERE.
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MEET BRIDGET BLY
Bridget Bly is an independent statistician and analyst who works hand in hand with the Zeldis research team. We thought you should know more about Bridget and the valuable experience and perspectives she brings to many of our client projects.
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21 YEARS AND COUNTING
Senior Research Director Leanne Storer, recently marking her 21st anniversary with Zeldis Research, began her career in quantitative research. Along the way, she discovered her curiosity about people and their behavioral choices made her a natural fit for qualitative work as well. Learn more about Leanne, how clients benefit from this blended approach of qual and quant and two maxims that guide both her personal and professional life.
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Zeldis Research
can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets.
Our deep and broad industry knowledge in the markets we serve, customized solutions blending qualitative and quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.
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Zeldis Research Associates
1230 Parkway Avenue, Suite 311
Ewing, NJ 08628
p. 609-737-7223
f. 609-737-9272
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Copyright © 2018. All Rights Reserved.
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