C-19 BULLETIN - February 12, 2021
|
|
_________________________________________________________________ |
|
Be the Reason We All Have a Ski Season
Thanks to BC Premier Horgan and Tourism Minister Melanie Mark for their leadership and support to Be the Reason We All Have a Season. Ski municipalities, chambers, DMOs, ski areas, and partners have all collaborated to ask our communities and employee groups to avoid social gatherings for now, follow the rules, and use safe practices in shared accommodation. Preventing transmission protects health, jobs, communities, and the ability to play outdoors on the slopes.
A presentation of the actions can be found at:
|
|
The ministries of Tourism, Arts, Culture and Sport; Health; and Municipal Affairs; in conjunction with WorkSafeBC; six local governments and the Canada West Ski Areas Association (CWSAA) have launched an education campaign to reduce COVID-19 transmission in ski communities.
In response to virus transmission in shared accommodation and socializing in ski communities, government and industry have developed a campaign that focuses on educating ski communities on COVID-19 health and safety protocols.
The campaign includes province-wide television and digital advertising, enhanced communication to employees and education for eliminating social gatherings in shared housing and short-term accommodation, employers assisting with contact tracing, and reinforcing quarantine and self-isolation accommodation information and protocols for people working and living in ski communities.
Since the start of the pandemic, Whistler, Sun Peaks, Rossland, Revelstoke, Invermere and Fernie have had working groups focused on preventing COVID-19 transmission that include ski operators, municipalities, community destination marketing organizations, chambers of commerce and local health authorities.
Information about the CWSAA “Be the Reason We All Have a Season” campaign:
Further details are available here:
Online information for “Ski Well, Be Well”:
_________________________________________________________________
|
|
Pre-Registration is Open!
As mentioned in Wednesday's Bulletin, we are excited to announce the Tourism Industry Association of BC and the BC Hotel Association have partnered to host the 2021 BC Tourism & Hospitality Conference.
The conference will take place virtually from Monday, March 8th to Thursday March 11th for registered delegates, followed by a day of free workshops/webinars for anyone in industry to take part in on Friday, March 12th.
Presentations and workshops will be offered on a wide-range of topics from industry experts. Keep an eye on the conference website for more details.
Registration is only $99.00 per person (or $250.00+GST per company for up to four (4) people) + GST.
_________________________________________________________________
|
|
|
|
BC Accommodations
Keeping Guests and Staff Safe During COVID-19
Recognizing there is a demand for tourism and hospitality businesses to share steps taken to keep residents and visitors safe and healthy, as well as a need to inform visitors with what to expect when they are able to travel to BC, TIABC has invested in a series of videos that will act as PSAs educating multiple audiences about the province’s health and safety protocols, what businesses are doing to ensure their customers, guests, employees and communities are safe and protected, and to reiterate the provincial tourism marketing messaging “Know Before You Go”.
TIABC is pleased to introduce the first of four videos, produced for the hotel sector with guidance and support from the BC Hotel Association and other partners.
|
|
_________________________________________________________________ |
|
2021 BC Tourism & Hospitality Conference
Partnership Opportunities
Our supporting partners are a big reason why our conferences have been such successes in the past. Partners deliver benefits to delegates that help grow their businesses as well as BC's visitor economy as a whole, which is paramount this year with our industry taking the biggest hit due to the pandemic. If your company desires to build relationships with tourism leaders through the province, then partner with the 2021 BC Tourism & Hospitality Conference and support the industry growth and success.
Download the full sponsorship kit here
|
|
|
_________________________________________________________________ |
|
Non-Profit Anchor Tourism Attractions
Seek Provincial Assistance
Non-profit anchor BC tourism attractions have written to the Province with a request for assistance to address the devastating impacts of COVID-19 on their operations.
The letter was signed by Science World, BC Sports Hall of Fame, Exploration Place, Museum of Anthropology at UBC, Museum of Vancouver,H.R. MacMillan Space Centre, Vancouver Aquarium, Vancouver Art Gallery, Vancouver Chinese Garden, and the Vancouver Maritime Museum.
"Our non-profit attractions have been severely impacted by COVID19, with only some attractions remaining open to the public and most operating on significantly reduced hours. This has dramatically affected employment with most having laid off 50 to 75% of their staff. Attendance levels continue to run between 15% to 30% of normal and the majority of attractions are operating at a loss if they are open. Revenues are down as much as 80 to 90% and most attractions lost money in 2020. These losses will total in the millions of dollars. For most of us, the Canada Emergency Wage Subsidy has been the only sizeable government support that has helped us.
It is also clear that these attendance levels are likely to remain low for some time to come until borders re-open, and people feel safe to travel and visit attractions. Without immediate additional provincial and continued federal government support, many in our industry will close permanently negatively influencing the ability of the tourism, arts and culture sector to recover for many years."
Read the full letter here
_________________________________________________________________
|
|
The next Census of Population will take place in May 2021. Census information is important to all communities and is vital for planning schools, daycare, family services, public transportation, and skills training for employment.
As a consequence of the COVID-19 pandemic, many recent and soon-to-be graduates, employment seekers, and other community members, face a challenging and unprecedented job market. To assist in the collection of census data, Statistics Canada is hiring approximately 32,000 people across the country. Learn more at: www.census.gc.ca/jobs
A Community Supporter Toolkit is available and contains links to posters for print, web buttons and banners, videos and social media calendars and other useful tools for engaging the public. There is both print and digital material for helping to promote Census 2021.
_________________________________________________________________
|
|
Free Online Program
to Help People Working in Tourism and Hospitality
Revitalize Your Tourism or Hospitality Business in a COVID World
The Tourism Business Enhancement Program, designed by Capilano University’s School of Tourism Management, is a free online program created specifically for people working in the tourism, recreation and hospitality sector that have been negatively impacted by COVID-19.
The program is an opportunity to review an aspect of their business to create a pivot strategy that can be implemented soon after completion. It is primarily aimed at managers and supervisors, but applications from frontline staff will be considered if they meet certain conditions.
The program runs for five weeks, includes one-on-coaching, a $1,000 reimbursement for childcare and is delivered entirely online.
Program begins March 8. Apply today!
For complete details, or to apply, please visit:
If you know another person or business in the tourism and hospitality community who could benefit from this program, please let them know!
_________________________________________________________________
|
|
#LoveVancouver
Tourism Vancouver Campaign to Rebuild Demand
As of this Friday, February 12th, Tourism Vancouver will be soft-launching a promotion to engage with locals – first by asking them to share what they love about Vancouver in video, photos or text; and then through a month-long contest on Global BC’s morning show, BC1 and their online channels as well.
There will also be a special feature – a Valentine to locals – which will publish this weekend, reminding Vancouverites how important they are to the vibrancy of the city.
Throughout the spring, and as restrictions ease, Tourism Vancouver will have a corresponding ramp-up of marketing to promote the attractions, restaurants, accommodations, exhibits, sightseeing, shops and neighbourhoods.
The key to this promotion will be a hub on www.tourismvancouver.com which will focus attention on the safe Vancouver experiences and what specials and offers are available to locals.
_________________________________________________________________
|
|
Destination BC Industry Calls
COVID-19 Industry Call: February 11th
This week’s call featured an overview of the free resources available to the BC tourism industry through Small Business BC, an update on BC ski resort COVID-19 protocols from the CEO of the Canada West Ski Areas Association, Christopher Nicolson, and a marketing update from Destination BC VP of Global Marketing, Maya Lange.
_________________________________________________________________
|
|
Moments of Levity
As an industry that continues to face enormous challenges during COVID-19, every once in a while it's important to share a laugh, a good story, a beautiful image, or an interesting anecdote to provide moments of levity during this most difficult time. Feel free to share your photos, etc. with TIABC to be published in our C-19 Bulletin each week.
|
|
|
_________________________________________________________________ |
|
Join Honourable Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation for a discussion about his key priorities for an innovative, sustainable and inclusive Economic Recovery Plan. Minister Kahlon will speak to how this plan supports BC businesses through grants and tax credits, as well as steps the province is taking to get people back to work. Following his remarks, guests will hear from a panel of BC businesses who will discuss how they have successfully navigated uncertainty and managed their own economic recovery over the last year.
Panelists:
- The Honourable Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation, Province of British Columbia
- Nicole McLaren, CEO, Raven Reads Books Ltd.
- Kaja Salovsky, Vice President, Business Development, CarbonCure Technologies Inc.
- Moderator: Bridgitte Anderson, President and CEO, Greater Vancouver Board of Trade
Tuesday, February 16, 2021
12:00 PM
_________________________________________________________________
|
|
The Tourism Industry Association of Canada in partnership with TIABC is happy to offer these free, online webinars to tourism operators and organization on culinary tourism development. Five themed webinars will assist small and medium tourism operators and partners develop culinary tourism strategies to maintain their businesses and attract domestic visitors and international visitors once Canada is ready to welcome them again. Register today!
Attracting Culinary Tourists Webinar
Friday, March 12th at 9:00am PT (10am MT)
This webinar will be delivered Friday March 12th as part of the upcoming BC Tourism & Hospitality Conference – registration opening soon!
Multisensory Experience Development Webinar
Tuesday, March 16th at 10:00am PT (11:00am MT)
Partnering For Success Webinar
Thursday, March 18th at 9:00am PT (10:00am MT)
Growing Agritourism Webinar
Thursday, March 25th at 8:00am PT (9:00am MT)
Exceeding Expectations Webinar
Wednesday, March 31st at 8:00am PT (9:00am MT)
_________________________________________________________________
|
|
Feel free to send us your ideas on what information would be valuable for TIABC to share through our COVID-19 Bulletin going forward. Drop us a line at info@tiabc.ca. |
|
|
|
|
|
|
