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As of Sunday evening, December 27, President Donald Trump has signed into law a new $900 billion coronavirus relief and stimulus package. The new Economic Aid to Hard-Hit Small Businesses, Nonprofits and Venues Act clarifies questions about the loan process, rules about applying for new loans, and seeking forgiveness for old ones. The bill gives the Small Business Administration 10 days to implement the new rules, so more guidance and information can be expected. 

Highlights of the bill can be found on the SCORE Support Center Here. More information will be posted as updates become available. 

Based on feedback received from volunteers, the marketing team will begin hosting monthly webinars for marketing and website training.

The marketing strategies webinar will be held the second Wednesday at 2 PM EST of each month. These webinars will cover topics such as upcoming campaigns, branding, email marketing, chapter marketing best practices, content marketing, and more. If interested in attending this webinar, you can register Here.

The website training webinars will be held the second Thursday at 2 PM EST of each month. These webinars are designed specifically for chapter webmasters and will include new features and upcoming changes to the website, webmaster basics, chapter website best practices, and more. To attend this webinar, please register Here.

Each session will be led by staff, outside experts, or volunteers and will include time for Q&A or discussion.

In recognition of National Mentor Month, SCORE is reaching out with open arms to recruit more SCORE volunteers to join our volunteer force. The National SCORE campaign includes multiple elements including email to the national list, recruiting highlighted on score.org, Google ad campaign, and social posts.

Chapters can get in on the action to spur recruiting locally too! Two new email templates are available through Constant Contact to support Mentor Month recruiting. One of the templates focuses on traditional Mentor recruiting, to help increase capacity of your mentors at the local level.

An alternative email template is developed that recruits for all types of volunteering opportunities that the chapter might need, including Mentors, Subject Matter Expert (SME) volunteers, local workshop presenter volunteers, and chapter support volunteers.

Chapters can use whichever version fits their needs the best – whether it’s a focused effort to build Mentor recruiting or a broader call for any and all volunteer support.

The SCORE Field Marketing Editorial provides a detailed overview of SCORE events happening each month and tips on how to promote them, as well as the HQ email schedule, upcoming national webinars, Hi-Per Local social media posts, and national observances/holidays. SCORE infographics, success stories, and blog posts, and sample social media posts are also included in this calendar to ensure your chapter has a consistent flow of marketing ideas and materials all year round. 

To view the Field Editorial Calendar please click Here. You can also find this calendar on the Support Center under Marketing & Promotion > Marketing Guidelines & Planning > Field Marketing Editorial Calendar.

Media tip: If your chapter has upcoming virtual workshops or webinars, consider posting the event information on an online news platform, like Patch, or in your local newspaper.

 

Check out the below video to learn more about Nav’s free financial resources for mentors and clients: 

For more information please visit https://www.score.org/nav.

Email marketing requires careful planning, and as we look ahead to 2021, now is a great time to review your marketing calendar and start drafting your schedule for emails to send out over for the next few months.

While developing your calendar, be sure to respect your subscribers’ inboxes and not overload them with too many emails. Research repeatedly shows that too many emails are counterproductive. Strive for 2 emails per week on average at most.

Some emails you can consider including in your regular email marketing:

Do you send all your emails to your entire list? Does your email sign-up form offer any list options? As you develop your calendar, consider how you might be able to segment some of the emails to avoid overwhelming your subscribers, and to ensure they are receiving the content that they want. We will discuss various ways to do that in upcoming issues of Marketing Minute.