Last week, on the Digital Production Buzz,
Michael Kammes said: "Our industry changes twice a year: at NAB and IBC." While true, I think there's a third inflection point: Apple's
WWDC in June. Regardless of what technology you use, Apple continues to drive the conversation around professional media.
In just a few hours,
Tim Cook will take the stage and project Apple's vision of the future. Long-time readers will know that I don't focus on rumors. To me, there's no business benefit in a rumor. Once Apple ships something,
then we can make decisions about whether to adopt it or not. Otherwise, we're just navel-gazing.
Most of the WWDC later today will focus on consumers, because they are
by far the largest market. But there will be several notes of interest to
pro users, including new hardware, new operating systems and the death of QuickTime 7.
An
IMPORTANT NOTE: Apple will announce a new version of the macOS, but they won't be shipping it. That will most likely happen in the fall. This new version will bring major changes in media handling for many of us. It is important to know what's happening, but there's nothing you need to do right now. WWDC is all about announcements and future direction. We still have several months left to figure out what these new announcements mean, what we need to upgrade, and the impact it will have on past projects. My second article today reprises this.
Technology continues to change. I think tomorrow will be significant. I'll share my thoughts on WWDC in
my blog on Tuesday.
In other notes,
webinars return this Thursday - June 6 - with a conversation on
Visual Literacy. This sprang out of a conversation with
Michael Jones back in February, it just took me awhile to put it together. As I worked on my slides, I discovered this is especially designed for students and others who are new to the techniques of composing stories with images. I had a lot of fun finding images to illustrate concepts that I've taught for years.
We are experimenting with a new webinar start time:
9:30 AM - Los Angeles time.
Registration is always free - sign up today, I look forward to your comments and questions.
Here's the link.
Plus, I'm always interested in your
suggestions for articles and webinars. Email your thoughts to me
here.
On last week's
Digital Production Buzz, we wrapped up a month-long look at the media industry today. During the past four weeks, we covered
producing,
production and
post-production. On our latest episode, we looked at media technology - both technology trends and how we are teaching technology to both students and adults. We talked with
Philip Hodgetts,
Michael Kammes,
Dr. Erik Johnson and
Mike Horton. I found this show was a great way to summarize what we learned this month, with a lot of great ideas to consider.
Listen to it here.
As I announced last week, we've decided it's time to take a break from producing new episodes of the Digital Production Buzz. After last week's program, we have
put The Buzz on hiatus. You will still be able to find all of our Buzz shows on
iTunes,
TheBuzzShow.libsyn.com, and the
DigitalProductionBuzz.com websites.
My
lead story this week covers this in more detail.
