Plan - Promote - Participate - 3 Ps of Corporate Events

May 2018

Plan - Promote - Participate

The 3 Ps of Corporate Events

Creating a corporate event that is successful and memorable can seem like a juggling act of details.

Our Corporate Event specialists have done a little research and managed to narrow the process down to three Ps:

PLAN - PROMOTE - PARTICIPATE

PLAN: Perhaps your best first act should be to hire a professional corporate event planner; someone with experience, who can help manage and direct the details toward a successful event.

Often the corporate associates tasked with planning and preparing for the event also have other full time responsibilities. By engaging a professional to help guide the process, those juggling details are organized and effectively executed. Make sure you include the preparation of your graphic elements, from hanging signs to wall graphics to coordinated large format digital printing. Check out our corporate events portfolio for a few ideas.

PROMOTE: Get the word out. Use traditional advertisement, internal corporate communication and social media to create advance excitement about your event. Consider creating a teaser campaign for your event. Canva has compiled several clever ideas for using teaser campaigns via social media to generate buzz prior to your event. Even if your attendees are required to attend (for example with an annual sales conference), you will still want to generate a little buzz so that employees are excited about what they will learn and experience. Canva's article offers examples of using a countdown, creating contests, offering early bird specials, selecting a #hashtag for the event and more.

PARTICIPATE: Once the event begins, make sure you participate! In the INC magazine article How to Throw a Major Corporate Event, the author suggests having a WOW moment:

"Event crowds are hard to impress. Unless you come up with a WOW moment, your event will be quickly forgotten. More importantly, science has shown that only events that have this "WOW factor" actually build brand equity. Javier Velarde, executive producer for Triton Productions, a company that plans and executes high-end events for high tech and media firms, offers a few WOW moment suggestions:

A surprise keynote speaker. We recently had the Navy Seal who fired the shots that killed Osama Bin Laden.

A surprise performer. We had the rapper Pitbull perform at the after-party for a Turner Broadcasting event.

A military stunt. We've had F16s perform a flyover for a tennis tournament finals event. While this is sometimes done at football events, it had never been done for a tennis event.

A high-tech stunt. We had a 3-D hologram of a CEO appear on stage. Similarly, for a Turner event, we had the top executive enter the stage by flying and rappelling over the audience."

Your corporate event budget may not include the funds necessary to hire Pitbull, but that doesn't mean you can't have a WOW moment. Can your CFO sing? Does your VP of marketing have mad magic skills? Get a little creative with your ideas. The bottom line is that team building opportunities can be just as valuable as your keynote address.

Remember to take lots of photos and videos to post on your social media accounts. People conduct business with those they like and trust and sharing images from a great corporate event helps consumers to connect with your brand.

Interested in learning more about the corporate event services and how E&E Exhibit Solutions® can help? Give us a call.

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