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Discussion: The NCAA's Decision
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As we discussed last week, we'll use this space to bring together the leading voices in the recruiting and personnel community, and today, we asked several leaders in the business this question:
The NCAA has voted to allow players to profit off their names,  images and likenesses. How do you see this affecting recruiting? Will the rich get richer as big schools with major followings dominate the skill positions? Will schools in less populous or rural settings (Illinois, Boise State, Texas Tech) struggle to attract major talent? Will it have a negligible effect on competitive balance as the best schools attract the best players and others make do with the rest? Or will have some other effect?
Here are some of the responses. Unfortunately, we had to keep these anonymous to keep our friends in the business from having to pay for their candor.
- "The unfortunate reality is this legislation will likely be another of the NCAA's loosely constructed rules that will go unenforced at that national level. Colleges will be asked to monitor this activity locally, but each conference and school will interpret the permissibility of actions differently, further enhancing the competitive imbalance that already exists. I don't know if the college setting (city vs. country) will impact recruiting as much as the ability to translate fan and donor support into marketing dollars. What will prevent a billionaire benefactor from providing lucrative contracts from his or her corporation to student-athletes at their alma mater? The schools that will ultimately gain the most significant recruiting advantage are those with the largest fan bases, wealthiest donors and most liberal compliance offices. This is an extremely complex issue that needs significant attention before it goes into effect."
- "We have the generalized name, image and likeness (NIL) plan. Now we need to see the intricacies and the layout. This rollout can completely flip the college recruiting process 180 degrees. The NCAA will have to very delicately balance student-athletes' ability to profit off their NIL while ensuring boosters' inability to influence the recruitment of prospective student-athletes."
- "I'm surprised that the NCAA made their decision to do what they did, it will be interesting to see how this will work, what and how the oversight will be. As far as recruiting, I think it could go a few different ways. You could have huge markets that will have several opportunities for student athletes to create additional avenues of pay and you then you have schools that have great historic programs, i.e. Alabama in Tuscaloosa or Georgia in Athens, that do not have the markets where their school is located, but do have large cities within an hour. Does a school like Vanderbilt now have an increased opportunity to attract (student-athletes) being in the largest city in the SEC? Maybe."
Would you like to weigh in on similar topics in the future? If you're a part of the NCAA personnel/recruiting community, we'd love to hear from you. Naturally, we will keep your responses anonymous. Let us know if we can reach out from time to time.
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Inside The League
is the consulting service for the football industry. We work with the contract advisors for about two-thirds of active NFL players as well as the combine trainers, financial planners, scouts, coaches and other pro league organizers that make up the game. Cost is $29.95/month, and you can cancel at any time. To register, click here. Also check out our new free blog, Succeed in Football. Copyright Neil Stratton and ITL.
Sincerely,
 Neil Stratton
President
Inside the League
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