Our new brochures give you an easy way to walk through the entire sales process, in a way that's compelling and meaningful for your customers.
J une 21, 2018
Brochures Get a Dramatic Makeover
For the past few months we've been hard at work revamping our Window and Patio Door brochures. Our goal is to make them extremely useful as a sales tool when working with homeowners.

Our new brochures give you an easy way to walk through the entire sales process, in a way that's compelling and meaningful for your customers.
Fresh New Images
Our new library of lifestyle photos have an inviting, personal feel.

Note the "lived in" look of this gorgeous cover shot of a kitchen featuring Aeris windows. The richness of Aeris' real-wood interior is a perfect match for the warm tones of the cabinets, granite, and lighting fixtures shown here.

Makes you want to turn the page for more! That's our goal.

New Brochure Naming
A brochure should shout what it's all about!

We've created a simple and consistent approach to brochure naming, for ease of use.
Info At a Glance
While it's important to demonstrate the credibility of the window manufacturer up front, it's also important to do this succinctly.

So we trimmed down the previous 6 intro pages about ProVia into an infographic that makes it easy to point out key facts.

Then you can move on to what the homeowner cares most about - the product!
Just to Be Helpful
It's helpful to have a Table of Contents, right?

That's why we added one.
Contents
Make the Most of Product Features
The next step in the sales process is to show ProVia's unique features and differentiators for this product. "Why Choose" taps right into what the reader is thinking...

Note that the discussion is customer-centric due to the use of first person, such as "you" and "your" rather than "I" and "we".

Choices, Choices
At this point in the brochure, folks are ready to view window types, colors, hardware, add-ons, etc.

The layouts for these sections are concise, and make it easy to reference and compare options.

After making these choices, your customers' orders are ready to be placed!

New Brochures Are Available Now
The new format is currently available for all of our Window brochures (new Patio Door brochures are coming soon!) If you'd like to stock up, simply order them via entryLINK. Or feel feel to contact me, and I'll be happy to help.

Ashley Ridenour
Product Manager | Windows & Vinyl Patio Doors