Not-For-Profit Insights: June 2018
In this edition of The Not-For-Profit Insights, we highlight trends in personalization that are changing the way people donate to charities and also how they choose work environments. Learn tips for empowering your donors or employees to put your organization first:
  • Learn why direct mail is wasted on modern donors   
  • Here are four things that increase employee loyalty 
  • These metrics can measure how efficiently your not-for-profit raises money
Modern Donors are Changing Fundraising

Donors between the ages of 20 to 70 are more likely to:
  • Research a charity of their choice
  • Compare it to other similar charities
  • Talk to family and friends about charity selections
  • Think that giving is their own idea, not because of marketing
Four Things to Increase Employee Loyalty

With sufficient pay and benefits as a baseline, employees actively select workplaces for more personal reasons. They will also stay longer when those personal needs are met.
Metrics to measure fundraising efficiently

The amount of money your not-for-profit raises in fundraising campaigns is meaningful, but so is how efficiently you're able to raise it. Such costs can be measured using two metrics.

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LvHJ Not-For-Profit Insights is an e-newsletter of Lindquist, von Husen & Joyce LLP designed to share industry updates, useful resources and perspectives on current issues that are important to its clients and business leaders. We welcome your feedback at [email protected]. 
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