News You Can Use - Updates and Reminders

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November 30, 2020

Distribution: All Active Volunteers

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Featured Updates

Calling All Coaches!

Chapter Onboarding Coaches play a vital role in welcoming new SCORE members and helping them get started in their desired role at the chapter.

Coaches are invited to a session of sharing and learning on December 16, 2020. Meet other Onboarding Coaches from around the country to listen and swap best practices in onboarding new members. This 2 hour Zoom session will include breakout sessions to allow you to collaborate with others in smaller settings.

Knowledge Exchange: Coaches - Wednesday, December 16, 11AM - 1 PM

Registration Link

MRE Conversion Tips

During FY19 SCORE received more than 165,000 mentoring requests (MREs) from clients. Did you know 30% of those requests went unserved?

View “Tips” on how to serve those unserved mentoring requests (keeping in mind that ~10% may never be served) Here.

Many thanks to the following Advisory Council Volunteers for their work on this presentation: Karen Williams, Stephanie Skaggs, and Hugh MacMaster!

Field Marketing Editorial Calendar

The SCORE Field Editorial Calendar has been updated for FY21. This editorial calendar provides a detailed overview of SCORE events happening each month and tips on how to promote them, as well as the HQ email schedule, upcoming national webinars, Hi-Per Local social media posts, and national observances/holidays. SCORE infographics, success stories, and blog posts, and sample social media posts are also included in this calendar to ensure your chapter has a consistent flow of marketing ideas and materials all year round.

To view the Field Editorial Calendar please click Here. You can also find this calendar on the Support Center under Marketing & Promotion > Marketing Guidelines & Planning > Field Marketing Editorial Calendar.

CLIENT SUPPORT

Megaphone of Mainstreet: The Impact of COVID-19

SCORE released The Megaphone of Main Street: The Impact of COVID-19, data report highlighting the impact of COVID-19 on small businesses, with a special focus on Hispanic- and Black-owned businesses. This data report examines both qualitative and quantitative data from a diverse group of roughly 3,500 small business owners across the nation.

Download the full report, and 3 accompanying infographics Here.

Upcoming Live Webinars for Small Business Owners

December 3: The Hero Factor - How to Transform Your Business and Create a Winning Culture

December 8: The 5 Step Marketing Strategy During a Pandemic

December 10: Credit Card Processing Secrets that will Save Your Small Business BIG Money

VOLUNTEER SUPPORT

Attract New Volunteers to Your Chapter

Is your chapter interested in recruiting additional volunteers? Do you need a specific volunteer position filled? Then VolunteerMatch could be a great resource to you!

SCORE Philadelphia is one of our chapters that has experienced some success with VolunteerMatch recruiting. They used their free premium account that is provided to all chapters to recruit volunteers on VolunteerMatch.org. The 3 standard opportunities that were loaded into the account by Headquarters were kept active, but they also added volunteer opportunities that are unique to their local chapter as well. For example, they created an opportunity for a Workshop Event Planner. And within a 5-month period, they received 13 applicants!

For more information on VolunteerMatch please visit the Support Center Here, or email marketing@score.org if you have any questions at all.

CHAPTER OPERATIONS

Chapter Best Practice Submission Form

The marketing team wants to hear from you!

Has your chapter developed a best practice or established a process that has seen great results? If so, please consider sharing this information with the HQ marketing team by completing the following form: Chapter Best Practice Form.

A marketing best practice could be on a number of topics. Maybe your chapter developed an email strategy that results in higher open and click through rates, or maybe you have seen an uptick in workshop attendance when your event is marketed to your audience through certain channels. It can be anything that drives positive results.

We would love to collect and document this information to provide chapters with new marketing ideas and resources.

SCORE COVID-19 RESOURCES

Resources for Clients

SCORE is collecting resources to answer client's critical questions during the COVID-19 pandemic—and afterward. Updates are being made regularly.

Click Here

Volunteer Toolkit

These resources provide the latest communications and notifications around SCORE’s policy and guidance during this trying time.

Click Here

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