As part of the American Medical Association’s national Target: BP™ initiative with the American Heart Association (AHA), the AMA recently launched a blood pressure (BP) measurement e-Learning module called "Achieving Accuracy: BP Measurement." The new module is the first step in the organizations’ joint efforts to ensure every health care professional is re-trained to accurately and consistently measure BP based on guideline-recommended standards. As physicians are aware, hypertension is a leading risk factor for heart attacks, strokes and preventable death in the U.S. And physicians know that inaccurate BP readings can lead to diagnostic errors, which means getting an accurate reading is vital to treating the condition. This new module is available on the AHA’s e-Learning platform, AMA's Ed Hub platform and TargetBP.org.