We project AR advertising to grow to $2.6 billion by 2022. It's mostly AR lenses today, but will shift over time to search-based ads like Google Lens. Though harder to develop, visual search will be a valuable, high-intent ad medium.
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AR often works in design and industrial settings because it can import existing CAD files for 3D visualization. But there are still missing pieces to bring it all together, such as data optimization and delivery. This is where ARvizio comes in.
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One of AR’s benefits is its capacity for “full funnel” commerce. It can enhance upper-funnel product awareness (branded lenses), and lower-funnel activity like purchases (product visualization). BMW discusses how it’s done.
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Opportunity spotting in VR involves vetting target markets and verticals. And that’s all about quantifying demand levels, spending power and product-market fit. We examine these factors and pinpoint the biggest supply/demand gaps.
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AR advertising shows early signs of ROI. But advertisers aren’t convinced. Among those uninterested, top reasons include a lack of scale, internal expertise and unclear ROI. What will it take to convert them?
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What's driving XR adoption? What are installed bases? Revenue outlook? Usage patterns? ARtillry PRO answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge and saving time with a single launch point for XR intelligence.
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