Road to Recovery Resources

May 6, 2020

"Ask the Experts" Conference Call

Friday May 8, 2020 at 1pm

Contact info@clia.org for dial-in instructions

Return to Work Strategies for the Lodging Industry During the COVID-19 Pandemic

Before properties begin to resume or ramp-up operations, their management will need to plan for the safe and healthy return of their employees and guests. Andrew Sommer , an employment and workplace safety attorney with Conn Maciel Carey LLP , will discuss how to develop and implement a return-to work plan.

May is California Tourism Month

California Tourism Month provides a platform for the tourism industry to educate, inform and engage with key audiences – and we need your help, now more than ever, to tell tourism’s story.

The coronavirus pandemic has devastated California’s tourism industry, erasing 10 consecutive years of growth. However, tourism is one of the most resilient economic sectors. Despite impacts of the coronavirus, 2019 saw record numbers, showing just how important tourism is to city and state economies.

As part of California Tourism Month, Visit California released statewide findings from its 2019 Economic Impact Report today. An industry toolkit is available to help highlight report findings specific to your county or region in your next newsletter, pitch or post.

The toolkit includes:

Economic Impact Report with county/region specific data.
Sample press release to send to local media contacts. Customize and complete the release with your organization’s information and economic data.
Talking points to provide additional background on the value of tourism.
Social media graphic templates for you to customize with quick stats relevant to your destination for your online following.
Sample social media posts to distribute the report’s findings to your social audience.
Sample article to include in newsletters and online publications.

If you have any questions, contact Visit California Public Affairs Manager Dan Smith at dsmith@visitcalifornia.com.

Industry Toolkit

Governor Newsom Provides Update on California’s Progress Toward Stage 2 Reopening

Governor issues Report Card on state’s progress in fighting COVID-19

Governor’s Report Card indicates California will be prepared to move into the early phase of Stage 2 of reopening this Friday, May 8

Stage 2 allows gradual reopening of lower-risk workplaces with adaptations including bookstores, clothing stores, florists and sporting goods stores, with modifications

Governor also announces new framework to allow counties to move more quickly through Stage 2 if they attest that they meet the state’s readiness criteria

State announces accelerated action to secure contact tracing capacity

Click here to read the Governor's Statement...

A Thorough Back-to-Business Checklist

A road map for re-opening your hotel. This generic template does not include state-by-state or other local conditions or mandates.

Click here...

A Round-up of Travel Predictions

By Kelly Robb

A look at what the hospitality industry recovery might look like, and why business travel will face new challenges.

To quote McKinsey & Company’s Global Managing Partner Kevin Sneader, “The future is not what it used to be.” Travel analysts, financial experts, hoteliers and vendors are all wondering the same thing: When will the travel market recover and what will the recovery look like? While no one knows for sure what will happen and we won’t speculate, plenty of people are weighing in on the solution. We scoured the internet to uncover the most popular theories. Here’s what they are:

Click here to read the predictions:

Express Yourself!

Fill out business impacts survey: To ensure our industry has a voice in the recovery conversations at the state level, it’s important to quantify the impacts on travel businesses and their employees. Please spend 10 minutes filling out this survey.

Focus on social media: Keep your business and destination visible on social media. Visit California has developed tools to help, such as the #CATakeoutTuesday campaign. It’s customizable for your own destination — check out the toolkit here .

OnwardCA Coalition

OnwardCA is an initiative of companies, foundations, and humans to get California workers displaced by COVID-19 essential life services and back to work as quickly as possible.