June News—Great Tips for Marketing Success

Shugoll News: On the Record

Market research is a powerful tool. It can help provide leaders with the information they need to launch a new product or service and understand consumer preferences. In a recent blog article, we consider several business goals and how they can be realized by investing in a market research study.

In Noteworthy News, we take a look at how your brand is a reflection of your corporate culture, how to achieve success as a CMO, and the comeback story of an all-American brand.

Happy 4 ^thof July to all!

~Merrill Shugoll

Why Invest in Market Research?

If your organization is considering any major changes or has significant business challenges, consider investing in a market research study. Time and time again, market research has proven to be an invaluable investment in terms of money and time for businesses and organizations. In fact, the financial investment will likely cost substantially less than a failed product launch or ignoring client retention issues, for example.

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Noteworthy News

Your Brand is a Reflection of Your Corporate Culture

When you choose to focus on corporate culture, you are getting the focus for your brand and your business in sync with one another. Showing an interest in people and caring for their needs will boost your reputation, credibility, and bottom line.

How to Achieve Success as a Chief Marketing Officer

In a previous blog post, Top 5 Tips for CMOs in 2018, we provided pointers about where a CMO should focus their company’s marketing efforts. In this article, we take a look at how to become a successful CMO.

How a CEO is Leading an Iconic American Brand Back to Growth

In the August issue of Harvard Business Review , the president and CEO of Levi Strauss discusses the four tier strategy that he is using to grow revenue, profits, and brand recognition.

Research Capabilities at Shugoll Research

For over 50 years, Shugoll Research has been leading the way in qualitative and quantitative marketing research. Here is a snapshot of the services, methodologies, and expertise we offer:

Learn more about our services.