Castle in Atlanta

VP Philip Hauserman attended the Initiative for a Competitive Inner City's kickoff breakfast for its Inner City Capital Connections (ICCC) program in Atlanta. ICCC is a national program designed to help small businesses in economically distressed areas build capacity for sustainable growth in revenue, profitability and employment.

Castle on Maui

In honor of World Oceans Day on June 8, SVP Keri McIntosh joined her fellow Maui residents for a shoreline cleanup at Kealia Pond National Wildlife Refuge organized by the Pacific Whale Foundation.

Best Places to Work

Castle was honored as a Best Place to Work by the Boston Business Journal at its annual award presentation at Symphony Hall. This is the fifth time, and the third year in a row, that Castle has been recognized with this honor! We're incredibly proud to be the only events or public relations firm among the 80 honorees. Thanks to our committed team for making Castle such a special place to work.


Castle in the Community

We're looking forward to supporting the next generation of great writers at our award-winning Write Boston workshop in August! We're welcoming Boston Public School students to our office for the third consecutive year for an interactive day of training, mentoring and teaching strong writing and communications skills.

Welcome Interns

Please meet our talented trio of summer interns:
 
Bailey Saponaro, marketing major at Bentley College, is helping our events team plan local and international client programs.

Eric Donovan, business major at the University of Vermont, is working on corporate PR accounts.
 
Ariana O'Rourke, business major at Wheaton College, is supporting nonprofit PR clients.


At our Public Relations Global Network 
(PRGN) spring meeting, PRGN members elected C.L. Conroy, president and CEO of Miami-based Conroy Martinez Group, as the organization's 26th president. She will lead the worldwide network of 50 independently-owned firms for the next year.

Welcome New Clients
Our events division is delighted to be working with Eastern Bank on its 2018 Social Justice Awards Event.

Our crisis communications team has been engaged by clients in Massachusetts (two colleges and a nonprofit) , North Carolina (a healthcare provider) , Georgia (a professional services firm), and independent schools in California , Florida , New Hampshire and the Middle East.

Client Relationships: Keeping it Fresh
By Danielle Dickinson, Senior Event Director

Make new friends but keep the old: one is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer. Here at Castle, we're lucky to have customers that we've developed long standing relationships with, and they're an ongoing source of pride. But even though they have been with us for a long time, it's important to keep the bar high and still find ways to exceed expectations. Here are seven strategies to help keep your client relationships fresh.
  1. Treat Old Like New. Bring the same enthusiasm, effort and excitement (to every call and meeting) that you did when you were pitching the business.
  2. Give a Little More. Keeping a relationship fresh is entirely about giving: attention, service, respect, trust, ideas and understanding. You have spent a lot of time getting this relationship off the ground-don't lose your momentum. Put in extra effort and give a little more.
To read the rest of this article, click here.  

Castle Events Around the World
Since our last newsletter we've had events in Mexico, Toronto, Jackson Hole and here at home. Our teams managed a live-streamed user group conference for a prominent global CRM software company, a sales incentive program for a leading US software and hardware reseller and an international conference for a global network of communications professionals. We also partnered with the Massachusetts High Technology Council, the state's oldest association of technology, professional services, and higher education CEOs and senior executives, on its annual conference.

  
Up next? Summer events, including a global sales conference in Orlando, a technology summit in Oahu, and Wentworth Institute of Technology's  August commencement ceremony in Boston.

Client News
Healthcare
Recovery Centers of America  recently announced a 16-bed expansion of its Westminster facility that includes a 12,000-square-foot addition and an additional 32 employees. Laura Ames , CEO of Recovery Centers of America's Danvers facility, and Christine Turner , clinical director at the Danvers facility, spoke with Addiction Now  about the recent addition of new staff members and what sets RCA apart from other substance abuse treatment facilities.

Legal
Connell Cummings  Partner Katie Connell was recently named a Fellow of the American Academy of Matrimonial Lawyers. With her selection, Katie is the youngest attorney in Georgia--and one of only 32 lawyers in the state and 1,650 across the country--to receive the distinction of Fellow.

Financial Services
Jeet Singh , founder and CEO of Money Experience, spoke with NECN Business about the Money Experience app and the importance of financial literacy for young people. He also recently sat down with VentureFizz to talk about his background, the first company he founded, ATG, and his current endeavors.
 
Nonprofit
United South End Settlements (USES) raised a record $425,000 at its annual Neighborhood Gala to help break the cycle of poverty for children and families living in its community. The sold out event was featured in The Boston Globe, Boston Herald, The Boston Sun and Mass Nonprofit News.

 

Parenting Journey raised $300,000 at its inaugural benefit event, Breakfast for Dinner. Former Mass. State Senator Linda Dorcena Forry, now vice president of diversity, inclusion and community relations at Suffolk Construction, was among the recipients honored for their work to empower and support families.

The Brain Aneurysm Foundation hosted its 7th annual Boston Pops Night. The evening featured performances by original "Hamilton" cast members Renee Elise Goldsberry and Phillipa Soo. Guests enjoyed a VIP reception with Boston Pops Conductor Keith Lockhart before the show.

Castle Outside of the Office
June has always been a busy time of year for civic and community events, and this year we're proud to have supported two important initiatives focused on women's leadership:
  • The Commonwealth Institute's inaugural Women's Leadership Development Impact Study, which measured what 2,500 Massachusetts businesses are doing to create a pathway for women leaders, revealed that while 57 percent of companies have goals addressing women's leadership roles, the vast majority of resources are directed to programs meant to develop women leaders, but not to retain and advance them. The key findings of the study were featured in the Boston Business Journal.
  • "Changing the Power Dynamic: Power Inequity and Gender Bias in the Workplace," an event that was organized by Tomorrow's Women TODAY and The Boston Women's Leadership Council. The event featured an inspiring group of speakers, including former Mass. Lt. Governor Evelyn Murphy, Boston City Councilor At-Large Michelle Wu and Eos Foundation President Andrea Silbert.
VP Philip Hauserman is lending his crisis communications expertise to the upcoming annual meeting of the Florida Independent College and Risk Management Association in West Palm Beach.
 
Sandy Lish and VP Carole McFall spoke at the Association of Independent Colleges and Universities in Massachusetts Spring Symposium on best practices in managing transparency in communications .

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Sincerely,

 sandy   wendy

Sandy Lish             Wendy Spivak

Principal/Founder   Principal/Founder

 

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