When setting the layout of a page of your site, you have to consider two audiences.
Search engines
and
potential customers
. These may seem like competing interests, but in reality search engines and customers are looking for the same thing:
high-quality, relevant information
!
The only real difference between search engines and customers is the way in which they'll interact with your content. Customers want to be able to find things quickly, confidently, with as few clicks as possible to display. Search engines are willing to spend longer on your page.
With the above, it serves your page well to make clear, easy to find call-to-action sections for your customers, while providing the rest of the related content in a logical format. Using toggle buttons like "Read more about this product" and a collapsible container is an easy way to minimize how much space is used and giving you more flexibility to highlight your call-to-action areas!
Confused? Don't worry! Back2Front is here to discuss SEO opportunities with you! Let's chat!
