How Machine Learning Is Making Video More Valuable
Why is Netflix successful? In one word: data. This has given Netflix a huge head start over traditional companies. However, that lead is eroding, thanks to improvements in machine learning that enable video content owners to compete with - if not beat - Netflix at its own game.
TV makers, attempting to cure themselves of their self-inflicted 4K narrow-margin woes, are now hawking 8K as a shiny new technology. But 8K offers few near-term consumer benefits. What's more, the first generation of 8K TVs won't deliver much value because future content distribution may not be compatible with the first-generation sets.
The ATSC 3.0 next-generation TV system comes at a critical point as the TV services ecosystem is in significant flux. While the new standard enables multiple use cases and business models, there are a lot of unknowns that could affect market conditions and adoption of various technologies and devices. DTC applied its product forecast and analysis capabilities to help one chip developer measure the potential uptake and opportunity.
