WINTER TOOLKIT
Responsible Travel Content For Visitors & Guests
Visitor Resources & Know Before You Go Information
As California and Nevada implement further restrictions on business operations due to the rise in COVID cases, it is more important than ever to communicate destination expectations and responsible travel content with visitors and guests.

The North Lake Tahoe Marketing Cooperative has compiled visitor resources that remind guests to access the destination safely and responsibly by encouraging safe physical distancing, the wearing of face coverings and planning ahead. Given the current situation, it is also important to note that we are not promoting travel to North Lake Tahoe. We are continuing to focus on safety and education.
Below are several resources for you to reference and share with staff and guests in preparation of the holiday timeframe:

  • Download the Know Before You Go Guide -- Winter Edition -- HERE
  • Download the Welcome to Winter Press Release HERE
  • Download the What's New Winter Press Release HERE
  • Find itineraries, games and additional resources for incoming guests at: www.gotahoenorth.com/knowbeforeyougo
  • Read and share the Ski Safety Blog
  • Watch and share the Welcome to Winter video from North Lake Tahoe:
Lodging & Short-Term Rental Operators: Important Information for Your Guests

As visitors enter the region this holiday season, it is imperative to communicate the following:
  1. Purple Tier status has reduced Placer County restaurants to take-out only (learn more about Tier 1 guidelines HERE)
  2. Support local restaurants and encourage takeout through the Takeout Tahoe campaign
  3. Local grocery stores often run short of supplies for peak weekends so remind guests to bring food, supplies and PPE
  4. Travel and visit safely, wear masks, keep physical distance and wash hands frequently
  5. Be a good neighbor
  6. Make sure trash is secure or taken out and placed in an appropriate receptacle
What’s New for Winter 2020-21

  • Takeout Tahoe is a new initiative to support and promote local restaurants. The campaign includes a downloadable guide to help visitors and locals navigate the 150+ restaurant options in the region, a North Tahoe EATS! Facebook Page, and a contest element that will award restaurant gift cards to further support eating local. Learn more

  • Shop Local: Starting on Nov. 28 (Small Business Saturday), North Lake Tahoe will kick off a five-week shopping challenge, encouraging locals and visitors to shop local.The free shopping contest will run through the Goosechase App, awarding players points as they shop through five distinct districts in the region. Learn more

  • A coalition of avalanche safety, nonprofit and winter backcountry organizations have established Dec. 14 -18 as Tahoe Backcountry Safety Awareness Week to amplify messaging around backcountry safety and avalanche education opportunities. This week-long series of educational videos will lead up to a live panel of local professional athletes who will provide learning opportunities and resources for the public. Learn more
Personal Protective Equipment {PPE} Available For Your Business
The North Lake Tahoe Resort Association has sourced PPE supplies for your business. This includes face masks, hand sanitizer, yard signs from Take Care Tahoe and social distancing graphics.

Limited quantities are available, please contact Kym for details. Pick-up location is the North Lake Tahoe Visitor Center in Tahoe City. Payment (cash, check, credit card) will be taken at pick-up.
Meet North Lake Tahoe's
Women of Winter
Check out the latest issue of Moonshine Ink and meet North Lake Tahoe's Women of Winter. Each has carved out space in their respective industry and worked tirelessly to own the titles and credentials next to their name. These women are in no way seasonal in their impact - they are year-round forces who are blazing forward with unwavering Sierra resilience.
Save the Date: Public Relations & Crisis Communications Summit
Join the North Lake Tahoe Resort Association for a virtual Public Relations &
Crisis Communications Summit on Friday, December 11 from 1-2:30pm.
Registration information coming soon
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