64 percent of AR users will pay $1 or more for AR apps, and 14 percent will pay more than $5. These are strong demand signals, considering greater price sensitivity in the broader mobile app universe. But non-users sing a different tune. We examine. READ MORE
Enterprise AR is the largest XR sub-sector we track, with 2022 projected revenues of $29.6 billion. That's driven by scale, wide applicability across enterprise verticals and a form factor that supports all-day use. But when and how do we reach a tipping point? READ MORE
A common talking point for consumer AR's opportunity is a massive installed base of smartphones. We’ve pegged it at 477 million last year, growing to 3.4 billion by 2022. But what about the actual market of mobile AR users? READ MORE
How should AR apps behave? What’s the best way to control them? And how does this change with multi-player AR? These are key questions as developers feel their way around to create killer apps. The Google AR team has run tests and share their findings. READ MORE
A common thread among XR sub-sectors we track is a tipping point in monetization and adoption projected around 2020. After that, could growth accelerate and push us past the consumer and enterprise adoption humps that persist today? READ MORE
What's driving XR adoption? What are installed bases? Revenue outlook? Usage patterns? ARtillry PRO answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge and saving time with a single launch point for XR intelligence. READ MORE
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