April 16, 2019
HB Business News: Economic Forum brings together technology, tourism, and action sports

The HB Business News runs every Tuesday in the Chamber Preview and is posted to the Chamber's Facebook and Twitter pages. All videos are produced by Matt Liffreing, Marketworks Video.

AI Is Within Reach for Small Business Marketing
ENTREPRENEUR.COM | KRIS BARTON
Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Thanks to affordable artificial intelligence (AI) tools coming to the market -- everything from Adobe’s  Marketo  to Salesforce’s  Pardot  to our solution,  LOCALiQ  -- that’s all about to change. These tools are opening up new doors to advanced targeting and optimization that previously were reserved for larger organizations.
However, for startups and small businesses that also presents a new, rightfully intimidating learning curve. Artificial intelligence belongs in the realm of computer geniuses, right? Wrong. It belongs to you, the marketer. But where do you start and get up to speed? Read More
As Entrepreneurs, We Can All Learn From The Chance IKEA Is Taking
FORBES.COM | STEVE KRULL
Today IKEA opened a new concept in Manhattan. The new store isn't your typical 200,000 SF SuperBox store, but rather a smaller footprint. You can imagine the main reason is that there's no place in Manhattan to find the square footage needed for one of their stores. There are plenty of other reasons too, I may tap into a couple but that's not really why we're here. Read More
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Huntington Beach Chamber of Commerce
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